Dr Zailin Zainal Ariffin has been an Associate Professor at the Department of Human Resource Management, Faculty of Defence Studies and Management, National Defence University of Malaysia (UPNM), since 2011. She obtained her Diploma in Accountancy from Universiti Teknologi Mara (UiTM), Shah Alam, in 1996, her BBA (Marketing) from Universiti Kebangsaan Malaysia in 2000, her MBA (Marketing) from Universiti Putra Malaysia in 2002, and her PhD (Marketing) from Universiti Malaya in 2010. She gained approximately two years' experience working as a Human Resource Executive in the electric and electronic components industry, at Matsushita–Panasonic Group. She later joined the academic field, and pursued her research endeavours.
She maintains diverse research interests, including marketing, consumer behaviour, and business management areas. Her major research interests include consumer behaviour areas related to popular culture, renewable energy, green products, healthcare, and service quality. As well as her research and teaching tasks, Assoc. Prof. Dr Zailin is also involved in administrative posts as the Director for the Centre of Entrepreneurship and Innovation, UPNM, and other important faculty-level posts. She is currently a member of the Institute of Marketing Malaysia.
Dr Zailin Zainal Ariffin has been an Associate Professor at the Department of Human Resource Management, Faculty of Defence Studies and Management, National Defence University of Malaysia (UPNM), since 2011. She obtained her Diploma in Accountancy from Universiti Teknologi Mara (UiTM), Shah Alam, in 1996, her BBA (Marketing) from Universiti Kebangsaan Malaysia in 2000, her MBA (Marketing) from Universiti Putra Malaysia in 2002, and her PhD (Marketing) from Universiti Malaya in 2010. She gained approximately two years' experience working as a Human Resource Executive in the electric and electronic components industry, at Matsushita–Panasonic Group. She later joined the academic field, and pursued her research endeavours.
She maintains diverse research interests, including marketing, consumer behaviour, and business management areas. Her major research interests include consumer behaviour areas related to popular culture, renewable energy, green products, healthcare, and service quality. As well as her research and teaching tasks, Assoc. Prof. Dr Zailin is also involved in administrative posts as the Director for the Centre of Entrepreneurship and Innovation, UPNM, and other important faculty-level posts. She is currently a member of the Institute of Marketing Malaysia.