Technology and its continuous advancement facilitate human beings to get rid of their criticality and limitation. Applied artificial intelligence (AAI) is one of the latest forms that delimited the limitation of human beings. Smartwatch acts as an applied artificial intelligence to assist various patients to check medical care without going to hospital and physicians. This (three) multiple-study research focused on the intention to use, purchase, and their satisfaction and spread positive word of mouth among others in the Ghanaian. To investigate these issues two renowned theories were underpinned- TAM theory and the Stimulus-Organism-Response (S–O-R). Total 550, 320, and 170 respondents were interviewed with Google forms due to COVID-19 using social media. AI-enabled smartwatch considering Perceived Ease of Use (PEOU), Perceived Usefulness (PU), Perceived Credibility (PC), Perceived Self-Efficacy (PSE), and Perceived Financial Cost (PFC) were significant on intention to adoption and adoption intention on actual purchase. The final study showed device quality, its service level, their usage experience, perceived value, and the extent to which the satisfied customers made positive word of mouth to their friends and family, colleagues and followers. This research is significant in understanding the usage of AI-enabled smartwatches as a device doctor or electronic doctor (e-doctor).

Food waste is a problem that has resulted in a variety of situations in which it is one of the primary causes of food insecurity. Changes in household behaviors, such as overbuying, are important drivers of food waste, particularly following the emergence of COVID-19. Studies on what drives household consumer engagement in various food-waste strategies have been limited. Thus, this paper aims to study the factors that lead to food-waste behavior at the household level in the Klang Valley area. Out of the 431 questionnaires distributed, 404 were useful, and the respondents for this study were from various ethnicities. A quantitative design was employed in this study, with descriptive and inference statistics derived from the questionnaire, which was distributed via Google Forms. The data were analyzed using Statistical Package for Social Science version 26.0 and Smart PLS version 3.0, to test the reliability, validity, and hypotheses of this study. A significant relationship exists between food-waste behavior, namely food expenditure, and waste reuse, but food-waste behavior has no relationship with food choice. The study’s conclusions highlight the significance of understanding and planning one’s food-buying behaviors, to achieve benefits additional to simply lowering the number of those who are at risk of being hungry. The study also found that male respondents wasted more food than their female counterparts.

The primary objective of this study is to examine an integrated model of continuance intention within the context of task-technology fit (TTF) model and technology acceptance model (TAM); to empirically test this integrated model in explaining students ' continuance usage intention of web-based educational tools. To this end, Malaysia's Ministry of Education has set a theme of Higher Education 4.0: Knowledge, Industry and Humanity as a pledge in the effort to revamp the higher education ecosystem in Malaysia. The elements, inter alia, is to implement 21st century pedagogy incorporating the latest teaching and learning technologies. Parallel with this initiative, the usage of Web 2.0 interactive educational tools has gained a significant recognition in Malaysia's higher education in recent years. A new model integrating TTF model and TAM is introduced in this study. This study applied quantitative survey in the main data collection. Purposive sampling technique was used, and the data collection was conducted in a public university via Google Forms. In this study, SmartPLS is used to analyse the data. Even though the findings are partly hypothetical, it is inspiring to reveal an integrated conceptual model in exploring consumer behavioural intention related to Malaysia's higher education context. It is hoped that the findings will suggest the legitimacy of the integrated framework and insights in Malaysian users' continuance intention about adopting Web 2.0 educational tools.

The purpose of this research is to help companies enhance the efficacy of their green marketing by presenting novel green marketing strategies that align with present environmental trends. Recently, there has been a surge in interest in sustainable consumption, which has led to several inquiries into the green gap phenomenon. To bridge the knowledge gap, this study concentrates on cutting-edge methods of green marketing that align with environmental trends and help companies increase the efficacy of their green marketing initiatives. Consequently, to address the managerial implications of the six unique concepts—green authenticity, green self-efficacy, green experiential satisfaction, green passionate love, and green perseverance intentions—a study framework must be established. Public Limited universities in Rawalpindi and Islamabad were the sites of research that put the idea of a green university into practice. Both students and teachers were considered for this survey. Using a structured questionnaire, 323 answers were collected. A total of 323 students from various academic backgrounds filled out the survey, with 90 of them people being faculty members. The research's measurement and structural framework were examined using SmartPLS, and the results demonstrate that all six hypotheses were significant. The relationship between positive experiences with green things and plans to keep doing green is being moderated, in part, by green self-efficacy.