The new modality caused by COVID-19 has significantly affected tourism, from the decrease in demand and the deterioration of facilities due to lack of budget to the point of becoming unattractive. In response to this, the objective of this research work is to design and validate a scale to measure Brand Personality in Tourist Destinations (BPTD). The results were structured in three phases. In the first phase, an exhaustive search of the bibliography and first version of the instrument were generated. Moreover, a panel of 12 professionals between academics and managers was held, who evaluated the features and content validation by a panel of 7 experts. In the second phase, data collection was carried out with the participation of 998 tourists. In the third phase, exploratory and confirmatory factor analysis was carried out, obtaining a KMO of 0.979 and a p-value of 0.000. The total explained variance of the 21 items grouped in three dimensions represents 87.27%. In the confirmatory analysis, χ2 = 921.57, p = 0.000, RMR = 0.069, GFI = 0.917, AGFI = 0.829, CFI = 0.980, TLI = 0.976, NFI = 0.975, IFI = 0.980 and RMSA = 0.065, with an appropriate internal consistency (performance: α = 0.984; social innovation α = 0.982; honesty α = 0.964). Composite reliability was CR > 0.70 and convergent validity was AVE > 0.5. In conclusion, the values imply an acceptable adjustment, for which the model is adequate, and the scale is valid to be applied in tourism.
Monkeypox is causing great concern in society because of its great infective power and the possibility that it could become a new pandemic. This study aimed to adapt and validate the monkeypox concern scale in the Peruvian adult population (EP-VIR-MONK). An instrumental cross-sectional study was carried out under a non-probabilistic convenience sampling with 779 adults from the three regions of Peru (coast, highlands, and jungle). The instrument was adapted based on an instrument previously validated related to the concern caused by COVID-19 in Peru. Content-based validity was calculated with Aiken’s V coefficient, internal structure with confirmatory factor analysis, and reliability with the omega coefficient. The first evidence of validity of EP-VIR-MONK based on its content, internal structure, and reliability in a sample of Peruvian adults is presented here. Accordingly, it can be helpful for the management of the prevention of mental health alterations resulting from the proliferation of monkeypox in Peru.
Undeniably, the new normality caused by COVID-19 presents an enormous challenge for tourist destinations to become more attractive to visitors. Thus, the purpose of this study is to analyze the impact of destination personality and image on tourist behavior in Peru. This quantitative and cross-sectional analysis targeted 998 national tourists via a non-probabilistic convenience sampling. The study employed AMOS 24 statistical software for exploratory and confirmatory factor analysis. The results showed positive effects of social innovativeness (β = 0.374), performance (β = 0.404), and honesty (β = 0.191) on an affective image. Likewise, the study confirms the favorable effects of social innovativeness (β = 0.524), performance (β = 0.156), and honesty (β = 0.280) on a cognitive image. Furthermore, the effects of a cognitive image on the intention to revisit (β = –0.756) and intention to recommend (β = –0.756) are also measured. In addition, the findings support the positive effects of an affective image in intention to revisit (β = 1.549) and intention to recommend (β = 1.547); all results obtained a significance less than 0.05 (p < 0.001). This study concludes that brand personality is a valuable concept that can suggest strategies to improve the brand image, so the personality of tourist destinations should be congruent with the personality of tourists.
15 December 2024 in Revista Digital de Investigación en Docencia Universitaria
Introducción: La pandemia del Covid-19 ha traído consigo serios desafíos en la educación superior y más en el proceso de adaptabilidad. Objetivo: determinar si la adaptabilidad a la vida universitaria y el uso de medios académicos virtuales predicen la satisfacción con los estudios en universitarios peruanos. Método: diseño no experimental, de corte transversal y de tipo predictivo, participaron voluntariamente 632 universitarios de ambos sexos (50.9% mujeres), se utilizó la escala de adaptabilidad a la vida universitaria, la escala breve de satisfacción con los estudios y la escala de uso de medios académicos virtuales, todos ellos con índices aceptables de confiabilidad. Resultados: Se realizó un análisis de regresión múltiple, encontrando que las variables independientes explican el 37.8% de la varianza total de la variable criterio. Discusión: se aprecia que el nivel de ajuste a la educación virtual y el nivel de uso de medios académicos virtuales predicen la satisfacción de la experiencia educativa a nivel superior.
Este artículo aborda el tema de la deserción de estudiantes en la educación superior universitaria desde una perspectiva conceptual. Se analizan las distinciones que son posibles de efectuar con respecto a este término, con el propósito de poder adoptar y entender ampliamente las definiciones para futuros trabajos sobre factores que influyen en la deserción universitaria. Además de haber recolectado una gran variedad de conceptos psicológicos, económicos, sociológicos, organizacionales y de las interacciones entre el estudiante y la institución. Dichos factores son predictivos para el abandono estudiantil, dado que habría que dar más cuidado a algunas variables que son más críticas para la toma de decisiones en los estudiantes.