Without a doubt, the COVID-19 pandemic has had a tremendous impact on global tourism for at least two reasons: (1) imposed systematic travel restrictions that discourage people from traveling even though they would like to; and (2) increased travel anxiety due to the perceived risk of the COVID-19 virus, causing people to change their typical travel behavior. This study aims to explore the role of Covid-19 in shaping future travel behavior. More specifically, following the general model of vacation behavior and the role of risk in travel behavior, we investigate how COVID-19 influences travelers’ perceptions of risk and how this affects planned vacation behavior. The results show that COVID-19 risk perception per se influences typical forms of vacation behavior, but this risk also leads to the development of travel anxiety, which additionally influences only some forms of vacation behavior. Empirical findings show that general anxiety, which is not associated with Covid-19 risk perception, also predicts some forms of planned changes in vacation behaviour. The study concludes with recommendations on how to reduce traveler uncertainty in order to recover international leisure travel.

Agritourism as a special type of tourist migration is a very important link in the diversification of rural areas, connecting the geography, culture, tradition, and gastronomy of the local population, and placing products and services through the hospitality and tourism market. Thanks to this form of tourism, underdeveloped places are gaining in importance and attracting the attention of visitors who are oriented towards natural things, which in turn contributes to a better economic situation of the locality and the population. This paper aims to examine the attitudes of farm owners in the Republic of Serbia toward the impact of agritourism on the economy, living environment, social life, and culture. The data were collected by surveying the owners of agricultural holdings in the territory of the Republic of Serbia and statistically processed using factor analysis, descriptive statistics, and linear regression. Based on the obtained results, it has been established that the owners of agricultural farms are interested in the development of agritourism, and that their positive perception of the impact that agritourism has on the living environment and economy greatly contributes to that. To a lesser extent, a positive attitude was noted toward the importance of agrotourism for the local community and locals, where the positive aspects of agritourism were the education of visitors on agriculture, promotion of the local culture, agricultural and gastronomic products, and sustainable development and investment in infrastructure.

The sustainability of rural settlements in Serbia has become the main focus of strategic rural development planning. Although it is still difficult to measure the quality of life of the citizens of the Republic of Serbia, preliminary results show that it is necessary to go beyond the GDP as the only or one of its most important indicators. A multidimensional approach and analysis at the local level is necessary for more comprehensive insight into quality of life in order to avoid erroneous or simplified conclusions. Striving to provide more detailed insight into the attitudes and needs of the local population, this research uses a qualitative approach. Subjective measures of how people feel and function in everyday life can predict future reactions, many of which are in the domain of the interests of local public services. The aim of the research is to apply measurement indicators through six dimensions of well-being in order to determine to what extent the inhabitants of rural communities are satisfied with some indicators and how they assess their own well-being. The research results illustrate the importance of understanding the needs of the local population and the perception of overall life experience in monitoring balanced rural development. The research can be adapted and applied to any rural community. Thus, only by developing a participatory approach can one strive for community-based rural development.

Organizational culture has a strong influence on the management of the organization because cultural patterns are at the core of all human behavior and actions. The aim of this paper is to determine the character of the dominant models of organizational culture in the tourism and hospitality sector of Montenegro. In this study, a field survey questionnaire was used, among employees of hotels, restaurants and travel agencies in Montenegro. In this study, we examined specifically how the characteristics of the company affect the perception of its organizational culture. Furthermore, in this study we also examined how the characteristics of respondents affect the perception of organizational culture. Research hypotheses were tested with CHAID analysis, using IBM SPSS Statistics 26. Results show that the largest number of hotel and catering companies in Montenegro have an organizational culture of the clan and the second most represented culture is the culture of hierarchy. The main finding from the conducted research is the fact that the perception of the dominant type of organizational structure is significantly influenced by the type of tourist company and geographic distribution. The obtained results show that in hotels in the southern part of Montenegro, hierarchy culture is predominant, while in restaurants and travel agencies in central and northern regions it is the clan culture that dominates. The practical contribution implication of the study is in creating knowledge that can be used by managers of tourism companies in Montenegro to create a corporate strategy, recognizing that organizational culture has become an important aspect for senior management, i.e., managing the company and its development.