Without a doubt, the COVID-19 pandemic has had a tremendous impact on global tourism for at least two reasons: (1) imposed systematic travel restrictions that discourage people from traveling even though they would like to; and (2) increased travel anxiety due to the perceived risk of the COVID-19 virus, causing people to change their typical travel behavior. This study aims to explore the role of Covid-19 in shaping future travel behavior. More specifically, following the general model of vacation behavior and the role of risk in travel behavior, we investigate how COVID-19 influences travelers’ perceptions of risk and how this affects planned vacation behavior. The results show that COVID-19 risk perception per se influences typical forms of vacation behavior, but this risk also leads to the development of travel anxiety, which additionally influences only some forms of vacation behavior. Empirical findings show that general anxiety, which is not associated with Covid-19 risk perception, also predicts some forms of planned changes in vacation behaviour. The study concludes with recommendations on how to reduce traveler uncertainty in order to recover international leisure travel.

The Sokobanja basin is an area in Eastern Serbia with diverse geological and geomorphological features. Also, it is an area with developed spa tourism. The Sokobanja basin has numerous geoheritage features, which tourist potential has not been discovered yet. In this article, several geosites were analyzed, which present significant geoheritage formations. Geosites were selected by authors of this article based on the degree of their attractiveness for the geotourism development. The main goal of this article is to emphasize the geotourism potential of the Sokobanja basin and to determine the current state and geotourism potential of evaluated geosites by applying the modified geosite assessment model (M-GAM). A total of seven geosites were evaluated throughout the basin. The values of the investigated parameters were entered into the matrix of the M-GAM based on the number of points. Based on the research and the results obtained, it can be concluded that the Sokobanja basin has the potential for the development of geotourism, but it is necessary to improve additional values to become a true geotourism destination.

At the beginning of the third millennium, human civilization faces a paradox of significant proportions: on one hand, industrial and technological growth is causing extensive environmental degradation, threatening both current and future generations. On the other hand, the acceleration of industrial and technological development is essential, requiring a profound transformation of society as the only viable solution. With the advent of the Fourth Industrial Revolution and shifts in the economy, especially regarding sustainability, the process of transformative tourism becomes crucial. Transformative tourism not only aligns with sustainable principles but also fosters a deeper connection between economic development and the preservation of natural resources, ensuring that progress benefits both humanity and the planet. The goal of this research is to identify how the key factors of Industry 4.0 can contribute to the development of sustainable and transformative tourism. The methodological approach of this study uses a systematic literature review (SLR), which allows for a detailed analysis of existing scientific papers and the identification of key trends and challenges in this field. The literature review included scientific papers published between 2013 and 2025, applying predefined criteria of relevance, quality, and focus on sustainability and digitalization in tourism. The key findings of the research indicate that digitalization and automation contribute to improving tourist experiences, optimizing destination management and reducing the ecological footprint of tourism. This research analyses how changes prompted by the Fourth Industrial Revolution can contribute to the sustainability of tourism as the fastest-growing global economic activity. The findings of this paper stem from a literature review that focuses closely on the key aspects of Industry 4.0, including digitization, automation, and the use of innovative technologies in tourism. The results indicate that the benefits arising from the Fourth Industrial Revolution include improvements in tourist experiences, the enhancement of management and marketing activities in tourism, and implications through the ecological impacts of tourism. The paper provides an overview of how the effects of Industry 4.0 are transforming tourism, enabling it to become more resilient and sustainable in the face of the challenges posed by the modern world.

Tour guide performance has been a hotly debated academic topic, owing to the critical role they play in facilitating a variety of tourist experiences. Similarly, museum tour guides are the initial point of contact for tourists and have a substantial impact on the total visitor experience, but their performance is far less investigated. Visitors’ satisfaction and behavior intentions are inextricably linked to museum guide performances in this case. The purpose of this research was to implement and test a well-established scale for assessing tour guide performance in the museum context. Moreover, the aim was also to single out and discuss museum guide types based on their performances. The research was conducted during May and June 2021 on a sample of 255 visitors from five museums in Serbia. The data were processed by SPSS, R and RStudio. The results indicate the existence of five museum guide types: Classic Professional, Agile Empath, Operational Erudite, Trustworthy Caretaker, and Passionate Socializer. The study explores sociodemographic differences in visitors’ evaluations of tour guide performances and gives theoretical and managerial implication for each museum guide type.

This paper applies Importance-Performance Analysis (IPA) to investigate potential satisfaction or dissatisfaction with service quality at the internationally recognized Nisville Jazz Festival. The research was conducted using the Statistical Package for Social Sciences (SPSS) software version 20, including the Kolmogorov–Smirnov test, factor analysis, one-way analysis of variance (ANOVA), and Principal Component Analysis (PCA) with Varimax rotation for data analysis. The study involved 250 festival attendees, focusing on their motivation and identification of both tangible and intangible attributes of the festival, with 227 providing valid responses to the survey questionnaire. The Service Quality Model (SERVQUAL) was used to identify quality factors. The results indicate that cultural content and hospitality are the most important factors significantly contributing to visitor satisfaction and positively influencing recommendations and repeat visits to the festival. Another important factor in the study is accessibility, while comfort, amenities, safety, and cleanliness require improvement to enhance the overall visitor experience. The findings provide concrete guidelines for the further development of the festival and the enhancement of the tourism offerings in Nis.

This research analyzes the factors that influence tourist experiences in the mountainous protected areas of southeastern Serbia. Tourism encompasses all aspects of a destination that can attract visitors and affect their satisfaction during their stay. The study examines the demographic characteristics of visitors, their preferences, the quality of infrastructure, and the tourist resources that the regions offer. A total of 570 visitors were surveyed, of whom 526 completed valid questionnaires that focused on the mountain areas of southeastern Serbia, particularly the foothills of Vlasina. The questionnaire placed particular emphasis on specific elements that affect tourist satisfaction. Key findings indicate positive correlations between elements essential for sustainable tourism, determined using Spearman's correlation. A chi-square test showed that environmental awareness and local community engagement were strongly associated with higher levels of overall tourist satisfaction, and a Kruskal–Wallis test revealed that older visitors, on average, expressed a greater level of satisfaction with infrastructure elements compared with younger groups. By focusing on the mountainous protected areas of southeastern Serbia, this research provides valuable insights for managers aiming to enhance visitor satisfaction and improve the quality of future experiences in the region.