Economical and efficient use of energy is promoted around the world as a model of conscious care for the environment in which we live. A mere change of habits in the use of energy can reduce its costs by 5% to 15%, and investments in energy-saving technologies can pay for themselves after just a few years. This case study shows how significant steps can be taken in saving energy in the building of public utility buildings through deep thermomodernization using renewable energy sources—compressor heat pumps and photovoltaics. The article presents a comprehensive thermomodernization of a school building made according to Polish regulations. A detailed description of the tested object is given, and the calculation procedure is described. Next, the optimal investment variant and ex post analysis are described. The implementation of these projects significantly improved the energy efficiency of the building and generated final energy savings of 80%, which will significantly reduce the school’s operating costs. Thanks to the applied improvements, it was possible to save 72.30% of thermal energy in the building, which directly translates into lowering the building’s operating costs. The improvement of energy efficiency indicators ranges from 66% for usable energy to almost 85% for non-renewable primary energy. Furthermore, by reducing the demand for energy used in the building by nearly 74%, we see a reduction in CO₂ emissions. The methods used were desk research and an extended case study of Poland, a country facing a number of problems related to energy prices during the energy crisis. In this article, we identify the challenges faced by Poland due to its geopolitical situation, and the solutions introduced to the difficult situation in the energy market come in the form of the thermomodernization of buildings. It was on this basis that Poland was selected as a case study.

Improving energy efficiency includes a number of measures implemented as part of the greening of the energy industry, which in turn is a prerequisite for the creation of a sustainable energy industry to ensure energy and environmental security for the world. Despite the adoption of the EU directives on energy efficiency, there is still insufficient public awareness in this area in Poland and Slovakia. This is particularly surprising because improving energy efficiency not only brings national and global benefits, but also has a significant impact on the well-being of individuals and households. The main purpose of the paper is to analyze the national policies of Poland and Slovakia, which are based on the European Directive 2012/27/EU on energy efficiency, and which introduce new measures aimed not only at increasing energy efficiency, but also at increasing the well-being of households and individuals. Methods of desk research and content analysis were used. The current situation in both countries is illustrated by case studies that document the administrative process (Slovakia) and the calculation of energy savings (Poland) when using renewable energy sources in the case of family houses.

The paper presents the identification and definitions of compensation functions from the perspective of human capital theory. The methodology for achieving the objectives of work is based on an alternative human capital model. This model facilitates explicit assessment of employees’ individual human capital based on the achievements of accounting in the area of valuations. The model identifies human capital as aggregated capital related to the costs of living, education and professional experience. Recruiting an employee implies the use of human capital in a business process, which makes employers responsible for offering appropriate compensation – the product of human capital value and the adopted rate of return. Fair base compensation requires the adoption of a rate of return at the level of potential growth.Also, the model offers the methodology for evaluating a bonus compensation fund in relation to the company's financial parameters. It is facilitated by an appropriately formulated production function in additive form. The calculated value of a bonus fund does not distort the company's financial equilibrium. The applied methodology and concepts make it possible to identify the right balance between the four key functions of compensation: cost, income, social and motivating functions

The paper presents the correlation between a specific method for acquiring knowledge from external sources by companiesi.e. partnership marketing and corporate innovation processes. The authors make the assumption that the use of customer relationships in the innovation process contributes to the implementation of this process. CRM systems are effective tools for acquiring information for innovation processes both at the stage of creating innovations and the stage of the diffusion of innovation. The effectiveness of individualised marketing is conditioned by such factors as close relationships with customers, continuous oversight, analyses, information technologies and databases.Customers’ participation in innovation creation is significant for another reason: customers who use products and services acquire knowledge that represents a great value for companies.The results of empirical research confirm the above hypothesis. The results of research presented in the paper indicate that Małopolska's companies do not make use of CRM methods in an effective way. It results from the deficiencies of IT infrastructure, the absence of knowledge management systems, cooperation traditions, difficulties in identifying customer needs in large target groups.Relationship marketing can be used as a tool for supporting corporate innovation processes with particular regard to tourism enterprises in order to more fully understand the tourists and visitors of a destination point of view

Zero-emission buildings, which do not emit CO₂ or other greenhouse gases throughout their entire life cycle, play a crucial role in sustainable development and the fight against climate change. Achieving carbon neutrality in construction requires considering emissions associated with material production, construction, operation, as well as demolition and disposal. These buildings utilize energy-efficient technologies, renewable energy sources, and low-carbon materials, minimizing their environmental impact. The building sector accounts for a significant percentage of global greenhouse gas emissions, making it a key area for climate action. In Poland, where aging and energy-inefficient buildings prevail, the need for a transition towards zero-emission buildings is particularly urgent. This paper assesses the feasibility and hurdles of retrofitting existing buildings to achieve zero emissions by utilizing renewable energy systems like solar photovoltaic and heat pump technologies. The publication discusses the technical, economic, and legal aspects of this transformation, with particular emphasis on the Polish context and available support programs. The purpose of this publication is to disseminate practical knowledge and foster innovation among architects, investors, and decision-makers engaged in the development of a sustainable built environment. A key example is Net Zero Energy Buildings (NZEBs), which generate as much energy as they consume over a year through technologies such as photovoltaic panels, solar collectors, and heat pumps. NZEBs combine effective insulation, energy-efficient systems, and smart energy management to minimize consumption, and may even produce excess energy that feeds back into the grid. Despite challenges in construction and maintenance, the increasing adoption of zero-emission and NZEBs worldwide reflects their long-term ecological, economic, and health benefits. The focus of this publication is to analyze the potential for transforming standard buildings, as defined by current regulations, into zero-emission buildings powered entirely by renewable energy sources. This case study analyzes the energy potential of a residential building located in Krakow, Poland. The building’s energy efficiency potential was assessed through computer simulations using Audytor OZC software (version 7.0 Pro, Sankom), taking into account local climate conditions and building standards. The study analyzed the impact of various strategies, such as upgrading thermal insulation, using energy-efficient windows, and installing photovoltaic panels, on energy consumption and CO₂ emissions.

Improving energy efficiency indicators and reasonable use of energy resources in the context of the increasing demand for energy are sectors that must definitely be paid attention to. The fight against climate change must start in the construction sector, as buildings are the main consumers of energy. Saving energy through the rational use of energy sources and good thermal insulation of buildings allows you to reduce the amount of heating and/or cooling bills as well as to care for the environment by reducing emissions. This article presents aspects of improving the energy efficiency of a health clinic building in Mszana Dolna through the use of comprehensive thermal modernization of the external envelope. Thermal modernization of the most energy-intensive and leaky external partitions in the building, i.e., the external walls below and above the ground and the ventilated flat roof, managed to save 53% of the building’s thermal energy, which directly translates into lowering the building’s operating costs. We managed to achieve an improvement in energy efficiency ratios from 37% to almost 60%, and a reduction in CO₂ emissions at a level of nearly 50%.