The ambition of this study was to identify the factors that influence the financial situations of small and medium enterprises (SMEs) in Somalia. The research objectives of this study were to determine how capital building affected the financial situations of SMEs in Somalia, how human resource capacity affected the financial situations of SMEs, and what the impact of access to financing was according to the business conditions of SMEs. This study uses both descriptive and quantitative research approaches. The study’s main demographics consisted of 90 SMEs in Somalia; the shortage of female personnel may also be a disadvantage, considering that most paying customers were female. The study’s first research question was to investigate whether the use of committees improves the quality and efficiency of the board’s tasks and mandates. The study’s second research question was to determine the impact of human resources. The study’s findings about market adoption of technological trends also revealed a strong positive relationship between human resource performance and financial performance. The Somali government should implement SME policies based on development and new growth industries, such as migration. Investment and credit firms, such as private sector banks and donor organizations, should lower the requirements for their investments. SME owners and managers should hire educated staff and increase the number of female employees. SME owners and managers should develop training schedules focusing on financial management, innovation, communication, and promotional abilities.

The primary goal of this study is to concentrate on the factors influencing customer bank selection in Mogadishu, Somalia. The study's objectives are "to investigate the role of bank image and reputation on bank selection decisions in Mogadishu, Somalia." and "to find the effect of convenience on bank selection decisions in Mogadishu, Somalia." The study used a descriptive research design with questionnaires as the primary data collection method. The sample size for this study was 80 people, with 95 bank customers as the target group. The Slovene form was used to collect the sample for this investigation. I proposed that bank marketers develop acceptable products and marketing programmes. Bank marketers should have a clear distribution of policies on specific and general techniques for persuading customers to choose a specific bank. Customers suggest some additional banking sector enhancements in addition to the services currently provided. Service quality influences bank selection decisions, as do bank image and reputation, bank reliability, and bank selection. JEL Classification Codes: D6, L1, L2, L8.