Wae Rebo Village is one of the tourism objects located in Manggarai Regency, NTT; the local tourist attraction is the community’s effort to maintain traditional houses commonly called Mbaru Niang. The purpose of the study was to develop a model for the development of the Wae Rebo tourist village with a technological approach. The concepts used are tourism development, local wisdom, Sustainability Tourism and People’s Economy. The research method uses a qualitative approach by observing the research object, namely, the potential for tourist attractions and the condition of social and cultural communities as well as conducting interviews with traditional leaders. The results of the research on the attractiveness of Wae Rebo are traditional houses, namely, Mbaru Niang and nature tourism. The development of Wae Rebo maintains local wisdom by maintaining cultural heritage and the sustainability of social capital is the hallmark of the Wae Rebo tourist village in maintaining the community’s economy. However, a technological infrastructure approach is needed for marketing local products in the form of coffee and woven fabrics, as well as the role of the government as a companion, especially in improving human resource capabilities because tourism villages are included in the category of developing tourist villages, so that their sustainability can be maintained towards an independent tourist village.

The Influence of Social Media Against Customer Retention (Case Study on J.Co)

The rapid development of increasingly sophisticated technology leads companies to continue developing and adapting to current technology, especially in product promotion activities to increase brand awareness. The increase in social media usage has made many companies, especially those in the ice cream industry, shift to utilizing social media in their marketing promotion activities. The purpose of this study was to determine the aspects that influence social media marketing strategies to achieve effective consumer brand awareness. This study used a qualitative descriptive analysis method that compared the social media implementation of several brands of ice cream, using SWOT analysis. Data from social media measurements resulted in the number of views and subscribers. The results showed that brands achieved high consumer awareness by managing social media. Management methods included choosing social media, choosing content, and choosing the right influencer according to the market characteristics and target.

The purpose of the study was to determine customer perceptions of the marketing mix and customer loyalty of the executive outpatient polyclinic at Hermina Galaxy Hospital. Descriptive research included 98 respondents who use health services. The results of the research on product, price, people, place, promotion, process and physical evidence as well as customer loyalty concluded that the highest percentage of the price element is 96.9%. This is the customer’s motive in choosing service products according to customer abilities where 84% of the respondents agreed. In all, 80% of the respondents were satisfied with the services provided by the hospital so that customers carry out reuse.

The Instagram social media platform is used to disseminate information digitally by displaying images, text and videos. Hospital X utilizes Instagram social media as a promotional medium to facilitate the dissemination of health information and introduce a service or product that is widely available. Quantitative descriptive research using secondary data in the form of data on digital activity reports for February - April 2023 obtained from the hospital’s Instagram account at RS X. The results of the study show that the Instagram Engagement Rate at RS X is the Instagram engagement rate qualification at 2.43%. The number of engagements on a quarterly basis increased from February (1026), March (1479) and April (2519). The average engagement rate for the quarter period was 29.21% with the highest ERR in uploads of heart education content with a score of 2.72%, 136 likes, 5 comments, 17 shares and 5802 reached, while the lowest ERR is in uploads. promotional content for the MCU service package with a score of 1.72%, 15 likes, 0 comments, 1 share and 929 reached. The use of engagement collaboration features increased by 4%.

In conducting marketing activities, there are many methods that can be used to gather potential customers. One of the marketing methods still used today is telemarketing. Telemarketing is chosen because it offers a good personal approach, and not only in promotion, the personal approach of telemarketing can help build relationships with existing consumers and support operational activities. PT Selaras Logistik Indonesia is a company engaged in logistics distribution, where its potential customers are focused on certain criteria, and this company still uses telemarketing in its marketing activities. The results of the research show that telemarketing plays a role as part of the promotional strategy, building relationships with consumers and vendors, and plays a role in the process of managing and creating databases. Telemarketing is important to implement because it has several advantages, such as personal communication, immediacy and flexibility, as well as complementary and incremental effects. In its process, Telemarketing faces several obstacles and challenges, such as a not very high success rate and a lack of supporting preparation before implementing telemarketing. PT Selaras Logistik Indonesia utilizes its business network by making personal approaches and combining telemarketing with other media such as email blasting or social media.