Wae Rebo Village is one of the tourism objects located in Manggarai Regency, NTT; the local tourist attraction is the community’s effort to maintain traditional houses commonly called Mbaru Niang. The purpose of the study was to develop a model for the development of the Wae Rebo tourist village with a technological approach. The concepts used are tourism development, local wisdom, Sustainability Tourism and People’s Economy. The research method uses a qualitative approach by observing the research object, namely, the potential for tourist attractions and the condition of social and cultural communities as well as conducting interviews with traditional leaders. The results of the research on the attractiveness of Wae Rebo are traditional houses, namely, Mbaru Niang and nature tourism. The development of Wae Rebo maintains local wisdom by maintaining cultural heritage and the sustainability of social capital is the hallmark of the Wae Rebo tourist village in maintaining the community’s economy. However, a technological infrastructure approach is needed for marketing local products in the form of coffee and woven fabrics, as well as the role of the government as a companion, especially in improving human resource capabilities because tourism villages are included in the category of developing tourist villages, so that their sustainability can be maintained towards an independent tourist village.

The game industry has continued to grow over the past few years. Games are being developed, and have an economic value not only in the artistic sector, but also in the industrial sector, the latter being known as the creative industry. The game industry needs to be appreciated as an intellectual body that has economic value and requires legal protection. Therefore, it is necessary to know the role of intellectual property awareness and the motivation of game developers in developing innovative products. It is also necessary to know the game developer’s understanding of games as part of the creative industry.

The research focuses on the potential of the Lake Toba area for internationally recognized tourism and explores whether its local people are prepared to welcome foreign travellers. It also discusses whether traditional customs and behaviour of people around Lake Toba have limited tourism. A web survey was conducted with the aim of gathering information from visitors and locals in Lake Toba and North Sumatra to verify if they knew that the lake has been identified as a Super Priority Destination. The results were analysed based on a six-step content analysis. It is from these results that there will be the potentiality of Lake Toba to be a top-class tourist destination for all, something that should really get and inspire everybody: natural beauty, a variety of fauna and flora, nature preservation, improving infrastructure, and cultural diversity. Community welcoming and support of local culture and ways of living enhance the experience of the visitor in this tourism sector. A good number of the Sustainable Development Goals (SDGs) concur with the research. SDGs 12 (Responsible Consumption and Production) and 15 (Life on Land) all give priority to conservation and nature's beauty. These two SDGs encourage sustainable operations. SDG 11, which is Sustainable Cities and Communities, stipulates that local culture integrated into tourism supports sustainable cities and communities’ development actions.

The rapid development of increasingly sophisticated technology leads companies to continue developing and adapting to current technology, especially in product promotion activities to increase brand awareness. The increase in social media usage has made many companies, especially those in the ice cream industry, shift to utilizing social media in their marketing promotion activities. The purpose of this study was to determine the aspects that influence social media marketing strategies to achieve effective consumer brand awareness. This study used a qualitative descriptive analysis method that compared the social media implementation of several brands of ice cream, using SWOT analysis. Data from social media measurements resulted in the number of views and subscribers. The results showed that brands achieved high consumer awareness by managing social media. Management methods included choosing social media, choosing content, and choosing the right influencer according to the market characteristics and target.

The purpose of the study was to determine customer perceptions of the marketing mix and customer loyalty of the executive outpatient polyclinic at Hermina Galaxy Hospital. Descriptive research included 98 respondents who use health services. The results of the research on product, price, people, place, promotion, process and physical evidence as well as customer loyalty concluded that the highest percentage of the price element is 96.9%. This is the customer’s motive in choosing service products according to customer abilities where 84% of the respondents agreed. In all, 80% of the respondents were satisfied with the services provided by the hospital so that customers carry out reuse.

This study explores the trend of using podcasts and storytelling approaches as a new way to market regional tourism, in Indonesia. In the last two years, there has been a significant increase in access to audio on demand content in Indonesia. The use of new media such as podcasts in the promotion of the tourism sector is inevitable. Research on podcasts in Indonesia, especially tourism podcasts, is still not prevalent. However, the use of podcast platforms by actors in the tourism sector is starting to emerge. The storytelling approach is also increasingly important for the tourism sector because a good authentic story has the potential to create a better sense of place and connections. This study seeks to explore the opportunities and challenges of tourism podcasts, as well as the importance of the storytelling approach for marketing regional tourism in Indonesia. The method used in this study is a literature review which includes the process of reading and analyzing articles in journals, previous research reports, reference books and news related to podcasts. The results of the study show that podcast is an important marketing tool to enrich information on tourist destinations in Indonesia, and of course help encourage regional tourism marketing. This research is expected to be an input and recommendation to practitioners, government, communities, private sector and researchers to work together to equip tourism activities in various regions with podcasting and storytelling skills as a new way to develop tourism marketing in Indonesia.