This study aims to explore student satisfaction with the use of podcasts as a learning medium in the Non-News Radio Production course. A qualitative approach was used, with three open-ended questions posed to students: (1) What different experiences did you have when listening to the course material via podcast?(2) Did listening to the course material through podcasts help you focus on understanding the material? And why? And (3) provide your opinion on the Adapto podcast material shared during the Non-News Radio Production course in the 4th semester. The data obtained was thematically analyzed to identify the main emerging themes. The results indicate that students appreciated the flexibility and ease of access provided by the podcasts. Some students felt that podcasts helped them focus better and understand the materials, while others mentioned challenges in maintaining concentration. Feedback on the Adapto podcast content was generally positive, though students also offered suggestions for improvement. These findings suggest that podcasts hold significant potential as an effective learning medium, especially in audio-based courses such as Non-News Radio Production. However, to maximize its benefits, attention should be given to content design and the integration of interactive elements to enhance students’ engagements.

Public communication channels and digital broadcasting media are increasingly diverse, one of which is podcasts. In addition to being relatively new, podcast content is increasingly in demand, especially since the beginning of the COVID-19 pandemic. Public relations departments at government institutions began to use podcasts as a new medium for disseminating information and public communication then. This study explores the trend of using podcasts. Meanwhile, research on podcasts, especially on their use in government institutions, is still very limited. This research, using a descriptive method, seeks to contribute to the development and optimization of podcasts in government institutions. The results show that podcasts play an important role as a public communication channel and digital broadcasting medium. This research is expected to be helpful for government public relations and researchers in the podcast sector interested in optimizing their use in government sectors.

This study explores the trend of using podcasts and storytelling approaches as a new way to market regional tourism, in Indonesia. In the last two years, there has been a significant increase in access to audio on demand content in Indonesia. The use of new media such as podcasts in the promotion of the tourism sector is inevitable. Research on podcasts in Indonesia, especially tourism podcasts, is still not prevalent. However, the use of podcast platforms by actors in the tourism sector is starting to emerge. The storytelling approach is also increasingly important for the tourism sector because a good authentic story has the potential to create a better sense of place and connections. This study seeks to explore the opportunities and challenges of tourism podcasts, as well as the importance of the storytelling approach for marketing regional tourism in Indonesia. The method used in this study is a literature review which includes the process of reading and analyzing articles in journals, previous research reports, reference books and news related to podcasts. The results of the study show that podcast is an important marketing tool to enrich information on tourist destinations in Indonesia, and of course help encourage regional tourism marketing. This research is expected to be an input and recommendation to practitioners, government, communities, private sector and researchers to work together to equip tourism activities in various regions with podcasting and storytelling skills as a new way to develop tourism marketing in Indonesia.

Human senses play a critical role in individual experiences in the process of decision-making, purchasing, and consumption. Consumer perceptions about products and services are also constructed through the five senses. However, it often goes unnoticed as a marketing strategy. Sensory marketing, which is a marketing strategy that utilizes the five senses, provides important opportunities and contributions for brands to improve marketing outcomes such as attitude creation, referral, and purchasing decisions. Sensory marketing in the offline (brick-and-mortar) context can be realized directly through stimulation that triggers the visual, auditory, tactile, olfactory, and taste senses. Meanwhile, in the online context, marketers still need strategies and creative ways to optimize the use of the five sensory channels. This research which applied a descriptive method probes to explore the advantages and ways forward to sensory marketing, especially through online and digital contexts, in an effort to build an omnichannel consumer experience. Academic research related to sensory marketing in online and digital contexts is still limited. In practice, sensory stimulus such as attractive images and informative copywriting narratives are often used in online and digital content because they have the power to 'turn on' products. This research is expected to contribute to the study of sensory marketing in the online and digital context and also become input for marketers in designing sensory-based marketing strategies for omnichannel consumers.

The top-down reading approach is generally applied in upper-intermediate to advanced ESL classes. The approach is thought to be too overwhelming for students who are at pre-intermediate, intermediate, or even beginner levels. Instructors may think that involving students’ background information or past knowledge in a passage topic will be burdensome for ESL students in a lower-level class. As a matter of fact, many students in any level of English class were experiencing or questioning the same issues in their routines. Separating students’ past knowledge from reading activity is impossible. This study was conducted to find out students’ past experience or prior knowledge on one issue and observe whether the reading passage might change or strengthen their ideas toward something they had in mind before the reading by filling out online pre- and post-questionnaires. The reading passage also contains follow-up questions as tools for students to measure their comprehension. The results of this study have shown that there are tendencies to alter ideas after the reading activity, based on post-activity questionnaires. In addition, performing the questions from the passage has provided information on students’ satisfying results in comprehension by calculating how many questions they answered correctly.

The increasing role of Digital Content Marketing (DCM) in tourism is uncontested. Yet, not many studies have been conducted to investigate the role of DCM in promoting tourism. The tourism concept that is a priority for post-pandemic travel is adventure tourism; one of those that has the potential to grow in Indonesia is water sports. DCM plays an important role in the tourism industry because content is the determining factor for any destination. The intended content can be text-, video-, or audio-based. Content can be classified into three types: User-Generated Content (UGC), Firm-Generated Content (FGC), and Influencer-Generated Content (IGC). To this end, this study aims to provide academic contributions, especially in the area of water sports and adventure tourism, and also become the recommendation for marketers in tourism sector. The case study in this research is Seadoo Safari Jakarta & Baywalk. This study employs qualitative descriptive methodology, and the data were garnered from interviews with 3 participants (Seadoo Safari Jakarta & Baywalk managers). Seadoo Safari has mapped out its target market personas, mostly millennials and generation Z, who spend a lot of time on the social media platform. The finding revealed that DCM’s strategy encourages social word of mouth, which influences tourists’ interest in choosing tourism activities. The types of content that have also become more important to pay attention by tourism marketers are UGC and FGC, as the millennial and Z generations are influenced by audience and influencer experiences on social media.