The development of the digital and creative industry today opens up more opportunities to carry out marketing activities, both products and services; especially during the COVID-19 pandemic, which forced us all to switch to digital platforms. Social media still plays an important role in the digital marketing process. Currently, social media marketing is no longer carried out by the creative industry, but also by government agencies, organizations, private companies, and educational institutions, including the Vocational Education Program at the Universitas Indonesia. One of the social media that is actively used is Instagram. Instagram is the primary social media used, in addition to other social media such as Facebook, Twitter, and YouTube. Mostly, the UI Vocational Education Program Instagram contents were still in photo or image format. The other content formats are needed and expected to increase engagement with the audience. With the increasing variety of social media and competition with other educational institutions, marketing content that is published also needs to be made creatively to attract audiences consuming the content. This study will discuss the role of creative content in the marketing strategies of social media educational institutions. The research was conducted qualitatively through literature study and observation. Not only explaining the importance of the role of creative content, this research will also explain what details should be in the creative content.

The phenomenon and terminology of cancel culture is currently being discussed in Indonesia. The echo of cancel culture is expanding along with the increase of social media users. Through social media, the movement of cancel culture is disseminated. This study describes the phenomenon of cancel culture in Indonesia compared to several other countries, along with the impacts. Research and discussion on cultural cancellation in a global context have been widely published. However, research and discussion on the cultural cancellation in Indonesia have yet been sufficient. This study aims to describe the phenomenon of cancel culture in Indonesia using a descriptive methodology through literature review (range 2018-2021). The results show that cancel culture in Indonesia is still a new phenomenon and closely related to social media. Celebrities are public figures that most affected by the cancel culture, both those who appear in the mass media and social media. This research is expected to provide a new understanding of the phenomenon that occurs in aborted culture and recommendations regarding the importance of consideration in conveying to the public. In addition, this study can be used as a recommendation for the policy-makers to elevate the level of digital literacy.

The fourth industrial revolution has considerably enhanced technology, resulting in disruptive developments across various industries, including higher education. Generation Z, known as digital natives, has specific digital preferences, making mobile applications essential for improving their educational experience. The present study aims to investigate the digital transition in higher education, emphasizing using mobile applications as campus support services for Generation Z students. The study investigates the factors influencing mobile app acceptance and usage, intending to enhance educational support services' efficiency and quality among 100 students from different universities. By performing multiple linear regression, the study revealed that perceived usefulness is the most critical factor driving students' intention to use mobile apps in higher education. In contrast, other elements such as ease of use, competence, accessibility, and data privacy were not deemed significant concerns by the students. The findings are intended to advise higher education institutions on integrating mobile apps to assist Generation Z better, eventually leading to increased student engagement and satisfaction. This study emphasizes the significance of mobile technology in current educational contexts and offers practical insights for universities looking to use digital technologies to improve campus support services. However, the outcome may vary for students from different demographic and socio-economic backgrounds.

Background: Wildlife conservation has become an increasingly urgent global issue as biodiversity continues to decline. Despite the critical importance of conservation, public awareness regarding its significance varies widely across different countries. By exploring how different countries approach this issue, the study seeks to identify strategies to improve awareness and contribute to the global discourse on wildlife preservation. Methods: This research employed a qualitative approach using a systematic literature review. The review process utilized tools such as Publish or Perish software and the Preferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA) guidelines to ensure a comprehensive analysis. A total of nine journal articles were selected for comparison through a structured identification and screening process. Relationships among the data were further analyzed and visualized using VOSviewer software, providing an in-depth understanding of the trends and patterns in public awareness and conservation strategies across different countries. Findings: The results of the systematic literature review revealed that all nine countries studied recognize the importance of wildlife conservation in preserving biodiversity. Despite this shared understanding, the strategies employed to enhance public awareness differ significantly, reflecting cultural, social, and institutional contexts. Effective methods identified include integrated communication strategies, which involve mass media and public relations campaigns to disseminate conservation messages. Educational initiatives, such as incorporating conservation topics into school curricula and public lectures, also emerged as key approaches. Additionally, leveraging animal-related content, including videos and storytelling rooted in local wisdom, has proven effective in engaging communities and fostering a deeper connection to conservation efforts. Novelty/Originality of this article: This research contributes to the field of wildlife conservation by providing a comparative analysis of public awareness strategies across diverse countries. The study highlights the critical role of public awareness in ensuring the success of conservation programs and offers actionable insights into how different approaches can be adapted to various contexts. The novelty lies in its emphasis on cross-cultural strategies, enabling countries to learn from one another and adopt best practices to enhance public participation in conservation efforts.

This study explores the trend of using podcasts and storytelling approaches as a new way to market regional tourism, in Indonesia. In the last two years, there has been a significant increase in access to audio on demand content in Indonesia. The use of new media such as podcasts in the promotion of the tourism sector is inevitable. Research on podcasts in Indonesia, especially tourism podcasts, is still not prevalent. However, the use of podcast platforms by actors in the tourism sector is starting to emerge. The storytelling approach is also increasingly important for the tourism sector because a good authentic story has the potential to create a better sense of place and connections. This study seeks to explore the opportunities and challenges of tourism podcasts, as well as the importance of the storytelling approach for marketing regional tourism in Indonesia. The method used in this study is a literature review which includes the process of reading and analyzing articles in journals, previous research reports, reference books and news related to podcasts. The results of the study show that podcast is an important marketing tool to enrich information on tourist destinations in Indonesia, and of course help encourage regional tourism marketing. This research is expected to be an input and recommendation to practitioners, government, communities, private sector and researchers to work together to equip tourism activities in various regions with podcasting and storytelling skills as a new way to develop tourism marketing in Indonesia.

Currently, films are not only a medium for entertainment, but can also be used as a medium for information, persuasion, and even education. Nature conservation is one of the environmental issues that is currently of concern. In a survey conducted by a non-governmental organization, the public paid sufficient attention to protecting biodiversity, flora, and fauna. Wild animal conservation is an issue that will be addressed in this research. The film "Petualangan Sherina 2" is a musical genre film that focuses on the importance of the conservation of wild animals, namely orangutans. This research will discuss how a film can be used as a communication medium to educate the public in building awareness of wild animal conservation. Through descriptive qualitative research with literature studies, it is hoped that this research can provide an overview of films that can be used as educational media. The research results show that films can be used as educational media to increase awareness of wild animal conservation. The expected action is a change in mindset and community participation in the sustainability of wild animal conservation. Keywords: Films, Educational Media, Awareness, Wild animal conservation