The game industry has continued to grow over the past few years. Games are being developed, and have an economic value not only in the artistic sector, but also in the industrial sector, the latter being known as the creative industry. The game industry needs to be appreciated as an intellectual body that has economic value and requires legal protection. Therefore, it is necessary to know the role of intellectual property awareness and the motivation of game developers in developing innovative products. It is also necessary to know the game developer’s understanding of games as part of the creative industry.

Online shopping has become a dominant consumer activity in Southeast Asia, driven by rapid e-commerce growth. This study investigates factors influencing e-commerce consumer attitudes in Indonesia, Malaysia, the Philippines, and Thailand. The purpose of this research is to provide a deeper understanding of the key determinants shaping consumer attitudes, helping businesses and policymakers refine their strategies in the evolving digital marketplace. The study collected data from 397 respondents across the four countries. Structural Equation Modeling (SEM) with SmartPLS was employed to analyze the relationships between technology acceptance, marketing communication, enjoyment, and consumer attitudes toward e-commerce. The findings highlight technology acceptance as the most significant factor, with ease of payment playing a critical role. Marketing communication, particularly digital public relations (PR) efforts on news portals, significantly influences consumer trust and brand credibility. Additionally, enjoyment, driven by both hedonic and utilitarian motivations, shapes consumer attitudes toward e-commerce. This study extends the Technology Acceptance Model (TAM) by incorporating the role of payment systems, offering a deeper understanding of consumer attitudes in Southeast Asia’s e-commerce landscape. The insights provide practical guidance for businesses and policymakers to refine strategies that foster consumer trust, engagement, and satisfaction in the digital marketplace.

Studi ini mengeksplorasi pengaruh konten media sosial terhadap minat mahasiswa dalam memilih jurusan Produksi Media di Universitas Indonesia. Melalui akun resmi HIMPRODIA, platform media sosial seperti Instagram dan TikTok dimanfaatkanuntuk menarik perhatian calon mahasiswa baru. Penelitian menggunakan pendekatan kuantitatif dengan survei terhadap 40 mahasiswaangkatan 2023. Hasilnya menunjukkan bahwaInstagram dan TikTok memilikipengaruh signifikanterhadapminat calon mahasiswa, terutama melaluikonten yang sesuaidengan preferensidan karakteristik target audience. Namun, studi merekomendasikan penelitian lebih lanjut untuk mengidentifikasi platform yang paling berpengaruh dan jenis konten spesifik yang lebih menarik minat mahasiswa, seperti kajian lebih lanjutterhadap konten Study Visit yang dinilai memiliki dayatarik tersendiribagi individu dalam memilih jurusan. Kesimpulan ini memberikan wawasan penting bagi pengembangan strategi pemasaran dan promosi untuk program studi Produksi Media di Universitas Indonesia, sambil memberikan ruang bagi penyesuaian yang lebih mendalam terhadappreferensimahasiswa dan industri media..

Myth is a flexible form of communication by oral means, which has developed traditionally by word of mouth through stories, which can be an entertainment attraction for tourists. One of them is Komodo Island, Labuan Bajo which is a tourist attraction is Komodo which is included in the 7 wonders of the world (Seven wonders) and a growing myth that Komodo was born from a daughter who has twin sons, namely humans and Komodo stars, who were given the name "Orah." The purpose of this study is the meaning and function of myths that develop into tourist attractions, namely the experience of being close to rare animals that can coexist with humans in Komodo village. Entertainment attractions or entertainment as part of tourism products have the power to attract tourists to visit tourist destinations. A qualitative research approach to analyze the meaning of myths and explain the benefits of myths as entertainment attractions that attract tourists to visit tourist areas. The results of this study are that Komodo is a tourist attraction and an icon on one of the islands in the National Park area, Labuan Bajo. That myth can be used as one of the marketing communication activities for tourism products is still not popular as a promotion, but concentrates more on the tourism products presented. The variety and development of entertainment attractions on the island of Komodo need to be further improved, by considering the process of making tourist purchasing decisions, trends that occur in society and referring to the uniqueness of the tourist destination itself and alternative attractions other than the Komodo dragon. In addition, information for the public about tourist destinations and their products also continues to be improved and published. Another development is the selfie phenomenon, where taking pictures and uploading photos to social media is important as a means of promotion.

The technological era is becoming more sophisticated, and technology is becoming more human-like. As time passed, human needs expanded beyond clothing, food, and shelter. Humans should consider other needs such as education, health, and the need for old age. Insurance Broker is one of the insurance marketplaces that sees an opportunity and believes it can help raise Indonesians' technological awareness of insurance. People do not buy insurance and trust insurance because of its innovation and convenience. Insurance Broker must enter the startup insurance market in order for people to recognize brands and transact on its platform. Insurance Broker, according to the author's observations, not only focuses on providing convenience on its platform, but it also employs a variety of marketing strategies, such as introducing its brand via Instagram. In this study, the author intends to conduct research on Insurance Broker's Instagram social media platform. The author is curious about Insurance Broker's Instagram communication strategy for increasing Brand Awareness. As a result, the study is titled "Analysis of Social Media Marketing Instagram Insurance Broker in Building Brand Awareness?"

Comics fall within the creative industry and have economic value in society in addition to the artistic sector. The comic industry must be acknowledged as a source of creative works with commercial worth and legal protection. In order to measure comprehension of comics as a component of the creative business, it is vital to comprehend the function of intellectual property rights awareness and the motivation of comic authors to innovate in developing their goods. The population of this research is high school/vocational school and university students in Indonesia. The sample was selected by simple random sampling and obtained from 64 people. Data collection techniques used questionnaires, then processed using descriptive and inferential statistics with multiple linear regression techniques. The study results show an awareness contribution to intellectual property rights and comic creators’ motivation to develop comic product innovation. Currently, the comic industry has become a significant business and a source of material for other creative industry sectors. Behind it all, two main problems were identified in this industrial sector, namely: (1) the general public’s ignorance of intellectual property rights, and (2) the lack of publication in the comic industry sub-sector which caused it to be less well known and in demand by the public. This finding can increase the country’s comic industry and significantly contribute to Indonesia’s creative economy.