The game industry has continued to grow over the past few years. Games are being developed, and have an economic value not only in the artistic sector, but also in the industrial sector, the latter being known as the creative industry. The game industry needs to be appreciated as an intellectual body that has economic value and requires legal protection. Therefore, it is necessary to know the role of intellectual property awareness and the motivation of game developers in developing innovative products. It is also necessary to know the game developer’s understanding of games as part of the creative industry.
1 May 2023 in International Journal of Academic Research in Business and Social Sciences
The dominance of traditional media has been challenged by the emergence of a diversity of digital platforms, many of which integrate media content, as a result of media industry digital growth. Customer views regarding entertainment subscriptions have changed as a result of the rise of Over-the-Top (OTT) services like Netflix, Amazon Prime, and others. Many variables play a role in whether or not people decide to pay for an OTT service. As the streaming service market takes off, customers’ willingness and ability to pay for over-the-top video services will be important. Individuals subscribe to over-the-top (OTT) services for a number of reasons, and there are also several reasons why they do not subscribe. Making users embrace OTT media services and be ready to pay for them is critical in preparing for the transition that will occur as a result of the streaming service market’s growth and development. Therefore, this research aims to find out what drives consumers’ decisions to subscribe to premium OTT media services and to find the correlations between customers’ willingness to pay and customers’ purchase decisions. This research was done in a quantitative methodology through survey questionnaires focuses on the OTT media services users in Kuala Lumpur. The theoretical underpinning for this research was directed by the Theory of Planned Behaviour. The data was handled via statistical software named SPSS and was evaluated using Pearson correlations and regression analysis to confirm the results. The normality of the data was checked by the P-P plot and Kolmogorov Smirnov normality test before going to test for the hypotheses. The findings for this study supported the hypothesis assumptions which is there is a positive significant influence in the content offering, OTT features, cost/price, and convenience between the willingness to pay for premium OTT media services which explained 84.6% variance. In addition, 28.1% variance explained the customers’ willingness to pay for premium OTT media services has a strong significant impact on customers’ purchase decisions. These findings may be utilised by communication practitioners and OTT media service providers to improve their offerings. The following results encourage audience members to connect through on-demand services. In the on-demand platform, viewers may interact via instant messaging and social networking. Providing users with unique content and original programmes via OTT media services may raise subscriber revenue in the opposite direction of the lowest-price model. Subscribers pay more for exclusive content.
The implementation of a transparent judging process is vital for the credibility of the Festival Film Indonesia (FFI). Clear evaluation criteria, including aspects like theme, originality, technical execution, and cultural impact, should be publicly accessible to foster trust in the system. A diverse jury pool, comprising established filmmakers, rising talents, regional representatives, and experts in various film aspects, is essential to ensure a balanced perspective and reduce bias. Strengthening FFI's credibility also involves a robust nomination and selection process, with preliminary screenings by specialized committees to ensure high-quality contenders. Ensuring the judging process is free from undue influence through measures like blind judging and independent auditing is crucial. These steps will not only enhance the fairness and excellence of the judging process but also attract higher quality submissions and gain the respect of Indonesian filmmakers, solidifying FFI's position as the leading benchmark for cinematic achievement in Indonesia.
25 January 2023 in Jurnal Sosial Humaniora Terapan
Comics are not only in the artistic sector but also in the industrial sector, which has economic value in society and is included in the creative industry. As works of creativity, the comic industry needs to be recognized as intellectual works that have economic value and receive legal protection. Therefore, it is necessary to know the role of awareness of intellectual property rights and the motivation of comic creators in innovating in developing their products and measuring understanding of comics as a part of the creative industry. The population of this research is high school/vocational school and university students in Indonesia. The sample was selected by simple random sampling and obtained from 64 people. Data collection techniques used questionnaires, then processed using descriptive and inferential statistics with multiple linear regression techniques. The study results show an awareness contribution to intellectual property rights and comic creators' motivation to develop comic product innovation. Currently, the comic industry has become a big business and a source of material for other creative industry sectors. Behind it all, two main problems were identified in this industrial sector, namely: (1) the lack of public awareness of intellectual property rights, and (2) the lack of publication in the comic industry sub-sector which caused it to be less well known and in demand by the public. This finding can increase the country's comic industry and significantly contribute to Indonesia's creative economy.