This study analyzes the socioeconomic dynamics and land-use practices of small-scale Shuar farmers in Taisha, Tuutinentsa, and Macuma, in the Ecuadorian Amazon. Based on surveys of 43 cacao producing households, we analyzed perceptions of well-being, land allocation, and livelihood diversification. Households typically include five to six members and rely on diversified portfolios combining cacao (Theobroma cacao L.), peanuts (Arachis hypogaea L.), plantain (Musa × paradisiaca L.), livestock, forest, and off-farm activities. Gendered labor divisions are present: men are more involved in marketed production and commercialization, while women play central roles in chakra-based agroforestry management, food provisioning, and household economies that reduce cash expenditures and strengthen food sovereignty. Average farm sizes range from 31 to 40 hectares, with forest and pasture, with smaller areas allocated to perennial and short-cycle crops. These patterns reflect multifunctional strategies balancing income generation, risk management, cultural continuity, and environmental stewardship rather than single-crop optimization. Agriculture and livestock constitute the main income sources in Taisha and Tuutinentsa, whereas Macuma exhibits greater economic diversification due to proximity to urban markets. High transportation costs and limited infrastructure constrain profitability. Reported cacao yields are lower than provincial and national averages; however, chakra-based systems prioritize multiple outputs beyond yield, including food security, ecosystem services, and cultural values. Opportunity cost analysis suggests higher short-term returns for peanuts, while cacao remains central due to its larger cultivated area. These findings highlight the complexity of Indigenous agriculture and the need for culturally grounded development policies aligned with socio-ecological realities.