This study has adopted and refined Ajzen’s theory of planned behavior, theory of reasoned action, and the value–belief–norm theory by Stern et al. to investigate the effects of normative beliefs, attitudes, and social norms on pro-environmental behavioral intentions. A total of 391 valid responses were collected from visitors to a theme park in Taiwan. A structure equation analysis indicated that the overall fit of the proposed model was supported. It was also found that both attitudes and social norms had positive and significant influence on waste reduction. While the results did not reveal any direct relation between normative beliefs and behavioral intentions, normative beliefs had positive direct influence on social norms and attitudes, which in turn had an impact on behavioral intentions. The findings provided further insights about pro-environmental behavioral intentions from an Asia perspective and highlighted important implications for environmental policies and education to reduce waste.

The aim of this nationwide survey was to assess undergraduate students’ environmental literacy level in Taiwan. A total of 29,498 valid responses were received from a number of selected colleges and universities in Taiwan, using stratified random sampling method. A total of 70 items were used to assess the environmental literacy and the results revealed that undergraduate students had a relatively low level of environmental knowledge and behavior, while a moderate level of environmental attitudes was attained. The findings also indicated no significant correlations between knowledge and attitudes or between knowledge and behavior. However, a higher level of environmental knowledge correlated significantly with a higher degree of pro-environmental behavior, and a higher level of environmental knowledge correlated with stronger attitudes. The results also suggested that females outperformed the males in all categories. Results from this study could contribute towards further relevant policy discussion and decision-making, curriculum design and development to the improvement of environmental education in the higher education sector.

Locus of control is a crucial factor in pro-environmental behavior. However, studies on pro-environmental behavior investigating the predisposing factors of internal locus of control are limited. Therefore, the objective of this study further explored the predisposing factors of locus of control and revealed that emotional stability may be a predisposing factor for internal locus of control and pro-environmental behavior. A questionnaire survey was conducted in Taiwan (n = 473) and the responses were explored using structural equation modeling path analysis. The results revealed that emotional stability can promote pro-environmental behavior through the mediation effect of internal locus of control, indicating that emotional stability is a predisposing factor for locus of control-generated pro-environmental behavior. Thus, the study results indicated that people with higher emotional stability and a stronger internal locus of control are more likely to engage in pro-environmental behavior. Hence, to promote pro-environmental behavior through environmental protection education, people’s self-control awareness must be strengthened to enable them to remain calm and peaceful.

This study aims to gain further insights to Chinese and Taiwanese university students’ environmental literacy on ecotourism. A structural equation model is developed and validated in an effort to explore the differences between Chinese and Taiwanese university students in terms of their environmental knowledge, environmental attitude, and behavioral intentions. The results showed that the ecotourism perception of Chinese and Taiwanese university students affect their behavioral intentions. Chinese university students exhibited a higher correlation between ecotourism knowledge and behavioral intentions than their Taiwanese counterparts. The findings also revealed differences between the Chinese and Taiwanese students in their perception of ecotourism, and this disparity was particularly evident with regards to how ecotourism should be governed. A moderate difference in ecotourism behavioral intentions was also identified, in which Taiwanese university students were less likely to engage in self-empowerment or private empowerment, to be more educated in the field of ecotourism than their Chinese counterparts.

An understanding of the environmental value-action gap between public servants at the central and local governments is essential for the effective implementation of environmental policies, which is limited in the extant literature. This study has adopted the norm activation model to explore the pro-environmental behaviors of public servants at the central and local governments in Taiwan. A total of 7567 valid questionnaires were collected, and significant differences were evident between public servants at the central (n = 3400) and local (n = 4167) governments in personal norms, awareness of consequences, ascription of responsibility, and pro-environmental behaviors. Findings revealed that personal norms were the key factors predicting pro-environmental behaviors of public servants at both the central and local governments. Results also indicated that the awareness of consequences by public servants at the central government had a direct effect on their pro-environmental behaviors, which in turn had a significant effect on their ascription of responsibility. In contrast, awareness of consequences by public servants at the local government had no significant direct effect on their pro-environmental behaviors and had only a weak positive effect on their ascription of responsibility.

With the occurrence of rapid global economic growth concerns about waste and its related effects on the environment are on the rise. There has been an increasing focus towards sustainable development and waste recycling as part of environmental sustainability strategies, and the encouraging of recycling behavior has received considerable attention from various environmental stakeholders. While numerous studies have used grounded theories such as the theory of planned behaviors and the norm activation model to examine environmental behaviors, a lack of consideration of other important variables in these studies has been revealed. This study aimed to address this gap by adopting the comprehensive action determination model, which comprises a wider group of influencing variables related to norms, intentions, situations, and habits. This model was tested using structural equation modelling with a sample of 386 valid questionnaires collected from Taipei City residents in the domain of recycling behaviors. Results indicated that awareness had a positive influence on personal norms towards recycling behaviors; social norms had a positive influence on personal norms towards recycling behaviors; attitudes had a positive influence on recycling intentions; social norms had a positive influence on recycling intentions; personal norms had a positive influence on recycling intentions; perceived behavior control had a positive influence on recycling intentions; recycling intentions had a positive influence on recycling behavior; and recycling habits had a positive influence on recycling behavior. However, findings did not support the positive impact of perceived behavioral control on recycling behavior.