To address the challenges posed by the vast and complex knowledge information in cultural heritage design, such as low knowledge retrieval efficiency and limited visualization, this study proposes a method for knowledge extraction and knowledge graph construction based on graph attention neural networks (GAT). Using Tang Dynasty gold and silver artifacts as samples, we establish a joint knowledge extraction model based on GAT. The model employs the BERT pretraining model to encode collected textual knowledge data, conducts sentence dependency analysis, and utilizes GAT to allocate weights among entities, thereby enhancing the identification of target entities and their relationships. Comparative experiments on public datasets demonstrate that this model significantly outperforms baseline models in extraction effectiveness. Finally, the proposed method is applied to the construction of a knowledge graph for Tang Dynasty gold and silver artifacts. Taking the Gilded Musician Pattern Silver Cup as an example, this method provides designers with a visualized and interconnected knowledge collection structure.

The appearance characteristics of ceramic color are an important factor in determining the user’s aesthetic perception of the product. Given the problem that ceramic color varies and the user’s visual sensory evaluation of color is highly subjective and uncertain, a method of quantifying ceramic color characteristics based on the Back Propagation (BP) neural network algorithm is proposed. The semantic difference method and statistical method were used to obtain quantified data from ceramic color perceptual semantic features and were combined with a neural network to study the association between ceramic color features and user perceptual-cognitive evaluation. A BP neural network was used to build a ceramic color perceptual semantic mapping model, using color semantic quantified values as the input layer, color L, A, and B component values as the output layer, and model training to predict the sample. The output color L, A, and B components are used as the input layer and the color scheme was designed. The above method can effectively solve the mapping problem between the appearance characteristics of ceramic color and perceptual semantics and provide a decision basis for ceramic product color design. The case application of color design of daily-use ceramic products was conducted to verify the effectiveness and feasibility of the quantitative research method of ceramic color imagery.

To address current product styling design issues, such as ignoring the joint effects of multiple styling elements when constructing perceptual imagery fitting models and thus failing to effectively identify the relationships between styling elements, a product styling design method based on fuzzy set qualitative comparative analysis (fsQCA) is proposed. This method first uses semantic differential and statistical methods to obtain users’ evaluative vocabulary for the product’s perceptual imagery. Then, morphological analysis and cluster analysis are employed to establish typical product samples and extract styling elements to create a styling feature library. Perceptual imagery ratings of these styling features are obtained through expert evaluation. fsQCA is then used to analyze the different grouping relationships between styling elements and their influence on product styling imagery, aiming to match user intentions through different element combination paths. The results show that this method achieves a consistency value of 0.9 for the most optimal styling configurations, demonstrating that fsQCA can effectively identify the multiple paths of product styling elements that meet users’ needs. The contributions of this study to the related fields are: (1) providing a new perspective on the relationship between user perceptual imagery and predicted product styling elements, and (2) advancing the theoretical basis for studying multiple paths of product styling elements. The research results demonstrate that using the fsQCA-based product styling design method can accurately portray the multiple paths of product styling elements that meet users’ needs, thereby effectively improving design efficiency. Finally, a teapot styling design study is used as an example to further verify the method’s feasibility.

To address the issue of user empathy throughout the emotional experience process, this study presents a method to evaluate the efficacy of cultural empathy evoked based on fuzzy-FMEA. The method focuses on symbolic culture and creative products, constructing an evaluation index system and decision-making framework in terms of cultural empathic evoking. It utilizes thematic analysis to discover and categorize the factors that influence cultural empathy, as well as an evaluation index system to improve the Failure Mode and Effects Analysis framework. It effectively solves the limitations of traditional FMEA, such as single weighting and uncertainty. According to the assessment report, cognitive association failure and scenario restoration failure are significant risk factors for cultural empathy-evoking failure. This study’s findings provide designers with realistic proposals for thematic symbolic imagery and serialized design forms, as well as scientific assessment tools and decision-making resources for cultural industries and policymakers.

In the promotion of sustainable modes of transport, especially public transport, reasonable failure risk assessment at the critical moment in the process of service provider touch with users can improve the service quality to a certain extent. This study presents a product service touch point evaluation approach based on the importance–performance analysis (IPA) of user and failure mode and effect analysis (FMEA). Firstly, the authors capture service product service touch points in the process of user interaction with the product by observing the user behavior in a speculative design experiment, and perform the correlation analysis of the service product service touch point. Second, the authors use the IPA analysis method to evaluate and classify the product service touch points and identify the key product service touch points. Thirdly, the authors propose to analyze the failure of key product service touch points based on user-perceived affective interaction and clarify the priority of each key touch point. Finally, reluctant interpersonal communication, as the key failure caused by high risk, is derived according to the evaluation report, which leads to establishing new product service touch points and improving the overall user experience to promote sustainable transports with similar forms and characteristics.

In the traditional decision-making process for product form design, designers and experts often prioritize schemes based on their own knowledge and experience. This approach can lead to an oversight of user preferences, ultimately affecting decision outcomes. In contrast, crowd-intelligence-driven, multi-attribute decision-making for product form design in the cloud environment builds upon traditional approaches by leveraging the vast and diverse expertise of individuals on cloud platforms, engaging participants from various fields and roles in the decision-making process to enhance comprehensiveness and accuracy. To address the issue of a single decision-maker and limited user participation in the decision-making process for product form design schemes in the cloud environment, a multi-attribute decision-making method integrating expert knowledge and user preferences is proposed. This method aims to select a product form design scheme that optimally balances expert and user satisfaction. Initially, the Pythagorean Hesitant Fuzzy Set (PHFS) is used to quantify qualitative product attributes and to establish a comprehensive multi-attribute evaluation system. In the aspect of expert decision-making, a gray correlation coefficient decision matrix based on expert knowledge is established and the overall score of the base alternative is calculated by the ViseKriterijumska Optimizacija I Kompromisno Resenje (VIKOR) method and the Improved Osculating Value method. In terms of user decision-making, weights are determined by calculating the similarity between user evaluation matrices, and the Technique for Order Preference by Similarity to an Ideal Solution (TOPSIS) is used to calculate scores for product form designs based on user preferences. Ultimately, optimal selection is achieved by aggregating the aforementioned expert evaluation values and user preference values. The method’s effectiveness and feasibility are confirmed through a case study of coffee machine product form design schemes.