To address the issue of user empathy throughout the emotional experience process, this study presents a method to evaluate the efficacy of cultural empathy evoked based on fuzzy-FMEA. The method focuses on symbolic culture and creative products, constructing an evaluation index system and decision-making framework in terms of cultural empathic evoking. It utilizes thematic analysis to discover and categorize the factors that influence cultural empathy, as well as an evaluation index system to improve the Failure Mode and Effects Analysis framework. It effectively solves the limitations of traditional FMEA, such as single weighting and uncertainty. According to the assessment report, cognitive association failure and scenario restoration failure are significant risk factors for cultural empathy-evoking failure. This study’s findings provide designers with realistic proposals for thematic symbolic imagery and serialized design forms, as well as scientific assessment tools and decision-making resources for cultural industries and policymakers.

Built environment elements management involving heritage buildings requires a nuanced approach that balances cultural preservation, planning efficiency, and resource optimization. Conventional evaluation methods frequently neglect public perception, leading to misaligned priorities and ineffective heritage resource deployment. To address this gap, this study proposes a Sandglass Tiered Model that integrates public perception into the value assessment process of culturally significant buildings. By integrating multi-source perception data and cultural ontology through a structured, tiered data collection mechanism, the model translates subjective views into four quantifiable indices: symbolizability, authenticity, readability, and regionality. These indices form the basis of an AHP-GRA–driven assessment framework, facilitating value-based prioritization and spatial zoning of heritage elements within construction projects. The model was empirically validated in the Yiling Cultural Heritage Area, where it effectively facilitated differentiated building strategies, optimized resource sequencing, and improved alignment between project goals and stakeholder expectations. Importantly, the model provides a transferable framework that embeds cultural awareness into the lifecycle of heritage building projects—from pre-design evaluation to renovation and adaptive reuse. By integrating public perception into construction workflows, this approach provides a dynamic and participatory framework for managing complex heritage assets within urban development contexts. It improves the precision, responsiveness, and cultural sensitivity of construction planning, offering practical insights for policymakers, architects, and construction managers working in resource-intensive or culturally rich environments.