The paper deals with the role of ICT and the related infrastructures to induce innovations for sustainable rural development. In particular, it focuses on the innovations induced by ICT in farms and in new rural firms, and on how digital infrastructures support and generate social innovation mechanisms, leading to the consolidation of entrepreneurship and dissemination of ICT-based innovation in rural areas. The hypothesis is that the presence of digital infrastructures generates a double effect: overcoming the concept of geographical proximity (relevant for remote rural areas) and promoting social innovation. In particular, this paper examines the role of social innovation to create a new demand for products, services and organisational models for farms and rural enterprises, promoting further innovation. To target the objectives, the work analyses three case studies of new business models (BMs) based on ICT innovation. The analysis focuses on the most important interactions, learning and organisational processes within the new enterprises and among the new farms/enterprises and the other economic and institutional actors, and on how they were shaped and changed by the use of ICT, relating them to a conceptual model. These three cases, although pioneering, are important since they give an original response to some of the main problems and needs of remote and inner rural areas, as for the access to high value segment of food market, the information deliveries about attractiveness of landscape and countryside for foreigners, investors and tourists and the creation of new stable relation with consumers/citizens in the urban areas. The three cases have been analysed with the aim to identify how the ICT, and the related innovations, create an interconnection between four characteristic elements of the BMs (value creation, supply chain, customer interfaces, financial model) and the restructuring of proximity dimensions (cognitive, institutional, social, geographical, organizational). The work shows how these three cases have several communalities, but also different aspects with respect to our objective of analysis: there are different ways in which the four characteristic elements of the BM are constructed and also different in the role that the different dimensions of proximity play in structuring the innovation process in each one of them. More generally, the results of the work also lead to consider a new role for public investments in ICT infrastructures: public administrations should intervene in order to create a coherence within projects of public and private initiatives.

The local turn to food is often claimed to be a way to increase the value-added component retained by primary producers and to provide healthy, fresh and affordable food to consumers. Rio do Grande do Sul in Brazil has several governmental support programs that aim to empower family farmers and open up new market opportunities for them. This article examines these programs, investigates how small-scale farmers engage with them and the resultant changes in farming and marketing practices that ensue. The article uses cluster and content analysis to identify and interpret the extent, and the different ways, in which these farmers engage with and make use of the local knowledge and innovation system. The results provide useful insights into how policy instruments improve the performance of family agribusinesses, helping them to make better use of the resources available to them, encouraging farm diversification, and strengthening local interrelations between producers and consumers.

We are currently witnessing a global transition (albeit slow) towards new, more sustainable models of development and consumption. This transition activates and highlights a series of discrepancies between the various actors in agri-food marketing systems, including the institutions that govern regulatory and trade aspects. These discrepancies highlight that the global agri-marketing system does not provide adequate responses to the principles of sustainability. This is due to a mixture of opportunism, information asymmetries, and ‘lock-in effects’, which create serious market failures. This, in turn, brings structural holes, in which new forms of exchange are born. We identify these as nested markets: hybrid market forms that often use new information technologies and create a new form of proximity in which reciprocity and reputation play a central role. In this article, we argue that the market is not only the place where prices and quantities are assessed. Markets are complex social spaces, where more-or-less stable relationships are formed, based on values of reciprocity and reputation that contain opportunism. This article discusses the many well-documented cases of new markets. This article argues that these new markets are characterized by a strong specificity of the resources used (that include territory, sustainability, and solidarity).

This chapter gives several explanations as to why peasant agriculture results in sturdy and sustainable growth – it also identifies the factors that undermine this capacity. Peasant agriculture entails a constructive capacity: it includes mechanisms that are used to make agriculture grow and to face adverse conditions. And when the ‘normal’ level of resilience does not suffice, the constructive capacity is employed to redesign and materially rebuild agriculture through the development of new products, services and markets. This capacity leads to a new farmer’s empowerment that have in the multifunctionality the key to go beyond the classical agricultural system where the farming capacity is completely expressed out of the farm leaving farmers to do only mechanical operation. The chapter illustrates several examples of how farmers are reclaiming control over their own resources by defining a new level of farm autonomy and by oriented their farm towards multifunctional activities and the concept of peasants agriculture. The ‘new peasantry’ is consolidating itself and becoming a highly effective alternative: a viable way of addressing the multifaceted crisis that beleaguers farmers, the increasing strictures they face and the ongoing challenges of sustainability.