This paper attempts to alter a prevailing assumption that buildings use energy to an understanding that in fact, people use energy. Therefore, to successfully accelerate the transition to a low-carbon society and economy more emphasis should be on motivating people and increasing their awareness leading to an energy efficient building use. In this context, this paper provides insights from the Horizon 2020 MOBISTYLE project. The aim of the MOBISTYLE project is to motivate behavioural change by raising consumer awareness through a provision of attractive personalized information on user’s energy use, indoor environment and health, through information and communication technology (ICT) based services. The most relevant motivational factors and key performance indicators (KPIs) for encouraging a more energy conscious and healthy lifestyle were defined by means of a people-centred approach, adopting anthropological inquiries in different settings located in different European Union (EU) countries. Behaviour change is achieved through awareness campaigns, which encourage users to be pro-active about their energy consumption and to simultaneously improve health and well-being.

Under H2020 program, the European Commission (EC) is investing in projects that aim to develop IT tools that are attractive for its users and therefore leading to a long-term behavior change for energy savings. Four of such funded projects are: BENEFFICE, enCOMPASS, MOBISTYLE and UtilitEE. To ensure exploitation and further uptake of the project results, EC provides Support Services for Exploitation of Research Results (SSERR). Through this support, a workshop was held at the Sustainable Places Conference 2019 to present the business value proposition of the above mentioned H2020 projects. This paper presents the outcomes of the workshop on how to pitch the research projects. Conclusive remarks were given to provide projects partners further recommendations on how to exploit the results to key actors (such as investors and business partners).

H2020 project DRIVE0 (Driving decarbonisation of the EU building stock by enhancing a consumer centred and locally based circular renovation process) aims to come to a decarbonisation of the EU building stock and to accelerate deep renovation processes by enhancing a consumer centred circular renovation process in order to make deep renovation more attractive for consumers and investors, more environmental friendly. Circular renovation concepts and process will specifically be developed and implemented in the seven demonstration cases in seven countries, representing all climatic zones in Europe