In the sustainable economy, consumer preferences are gradually beginning to prioritize environmentally friendly products and services. A sustainable economy is directly linked to the growth of consumer welfare and the environmental culture. The success of environmental projects is largely determined by approaches to the management of complex interconnected objects, which operate in developed industrial regions. In this regard, we formulate the purpose of this study, which is to generalize approaches to and to improve the mechanisms of the ecological branding of the industrial complex of a region through conscious ESG transformation. For this purpose, we have studied the statistics and principles of the management systems of Kazakhstani companies and their stakeholders. The focus was on the Pavlodar industrial region, where metallurgical production, petrochemicals, the agro-industrial sector, the banking sector, and logistics hubs are developed. The vision and the mechanisms that can influence the development of the export potential of products with an “ecological brand” were studied. A survey of export-oriented organizations helped to identify the behavioral attributes of the “new generation eco-consumer”, namely, a conscious desire to reduce the negative impact of production and economic activities on the environment. The theoretical significance of this study helps to reveal the influence of the ecological principles of the organization of modern production on the speed of transition to green technologies. Its practical significance is seen in the formation of a system for measuring the level of readiness of companies to promote the ecological branding of a region’s industry outside its country.

The intellectual potential is considered as the fundamental basis for the innovative development of the industry and business entrepreneurship through influence factors. At the same time, there is no single clear definition of the term ‘intellectual potential’ and clearly developed organisational and economic mechanisms for its relationship with the trends of innovative development of the economic system. The purpose of the study is focused on the search for optimal and effective organisational and economic mechanisms for the development of the intellectual potential of countries with developing economies. The methodology was based on the application of the following scientific methods: analysis and synthesis, the statistical method of analysis, the method of establishing patterns and hypotheses, and the method of enlarged analytical calculation. Research and analysis of the main constituent elements and indicative data of the intellectual potential of developing countries of the world (the Republic of Kazakhstan and the Russian Federation) made it possible to identify systemic problems in this area. It can be concluded that the intellectual potential has significant reserves in the field of improvement and development, primarily in the field of human capital. As a result of the study, the authors propose ways of intensifying the development of intellectual potential on the principles of the formation of organisational and economic systems, such as creation and development of corporate-type universities; creation and development of regional and interregional competence centres; creation and development of business initiative centres.

Современное экономическое состояние туристской отрасли Павлодарской области и оценка стратегических инвестиций в ее развитие

In the sustainable economy, consumer preferences are gradually coming to prioritise environmentally friendly products and services. A sustainable economy is directly linked to the growth of consumer welfare and environmental culture. The success of environmental projects is largely determined by approaches to the management of complex interconnected objects. Technological integration and the value chain from raw material extraction to the marketing of environmentally friendly products add to the growth factors. In this regard, we formulate the purpose of this study: to generalise the approaches and improve the mechanism of the ecological branding of the industrial complex of a region through conscious ESG transformation. For this purpose, we studied statistics and principles of management systems of Kazakh companies and their stakeholders. We analysed the situation of industrial complexes and their partners in the external environment to identify barriers to the development and implementation of eco-branding tools. The theoretical significance of the study helps to reveal the influence of ecological principles of modern production organisation on the speed of transition to green technologies. Its practical significance is seen in the formation of a system for measuring the level of readiness of companies to promote the ecological branding of a region’s industry outside its country.

Particular attention is paid to the opportunities and challenges faced by lectures working in higher education when dealing with managerialism and performativity. This work uses a systematic approach to research, which includes a wide variety of techniques, such as the method of logical synthesis, literature analysis, goal setting. Findings: Furthermore, managerialism introduces regulatory, supervisory, and accountability systems that challenge the traditional role of educators in academic institutions. This new form of managerialism assumes increased accountability and changes professional identity to meet the demands of specialist positions. The emergence of new managerialism in educational institutions represents a reform aimed at enhancing efficiency, cost-effectiveness, and accountability. It has been demonstrated that implementing managerialism allows for cost optimization while simultaneously raising educational standards. Key features of new managerialism include fostering competition, optimizing internal resource allocation, marketing services, and assessing effectiveness and performance. Conclusions: Educators face significant pressure to maintain research activities, as research has become integral to nearly all universities. Educators must address various challenges stemming from technological advancements, managerialism, and research expectations, all while striving to deliver quality education and foster innovation within their institutions. Effective managerial skills and adaptability are crucial for educators to meet these demands and ensure positive outcomes for students and educational institutions, but the culture, status and process of teaching and research of academic staff remains in the shadow of the productivity, efficiency and effectiveness of managerialism and performativity

Purpose of the research lies in the deep analysis of domestic and international experience in shifting to «green» economy, justification of green growth development based on ecological branding as acknowledged world trend.Methodology – the research applies such approaches as comparative, systematic, dialectical. Scientific references observation to define tendencies in the concept of shifting to «green» economy are studied as well.Originality / value of the research is in the argumentation of the relevance of the concept of transition to “green” economy in Kazakhstan and some foreign countries based on ecological branding as an active driver of economic growth to achieve the purposes of sustainable development.Findings – primary evolution steps in transition to “green” economy in the Republic of Kazakhstan, key directions as a tool to provide national economic and ecological safety are taken into consideration. Needs for investments to shift to «green» economy, obstacles and restraining barriers to develop and install renewable sources of energy are defined as well. The article shows the experience of some countries to transit to “green” economy as a significant aspect to solve massive ecological, social and economic problems. The research studies possibilities to use certain aspects of international experience in Kazakhstan for a further development of «green» economy based on greening taking into account economic and social specificity.