In the sustainable economy, consumer preferences are gradually beginning to prioritize environmentally friendly products and services. A sustainable economy is directly linked to the growth of consumer welfare and the environmental culture. The success of environmental projects is largely determined by approaches to the management of complex interconnected objects, which operate in developed industrial regions. In this regard, we formulate the purpose of this study, which is to generalize approaches to and to improve the mechanisms of the ecological branding of the industrial complex of a region through conscious ESG transformation. For this purpose, we have studied the statistics and principles of the management systems of Kazakhstani companies and their stakeholders. The focus was on the Pavlodar industrial region, where metallurgical production, petrochemicals, the agro-industrial sector, the banking sector, and logistics hubs are developed. The vision and the mechanisms that can influence the development of the export potential of products with an “ecological brand” were studied. A survey of export-oriented organizations helped to identify the behavioral attributes of the “new generation eco-consumer”, namely, a conscious desire to reduce the negative impact of production and economic activities on the environment. The theoretical significance of this study helps to reveal the influence of the ecological principles of the organization of modern production on the speed of transition to green technologies. Its practical significance is seen in the formation of a system for measuring the level of readiness of companies to promote the ecological branding of a region’s industry outside its country.

Green and sustainable development is crucial for addressing environmental challenges and promoting a more sustainable future. Central to this endeavor is the investment in human capital, which involves developing and empowering individuals with the knowledge, skills, and mindset necessary to contribute and lead sustainable development efforts. Explores the importance of investing in human capital and the various ways in which it can be fostered to drive green and sustainable development. An analysis was made in the areas of investments in health care, education and environmental protection in order to develop a sustainable green development of the economy.

Economic science provides a rich methodological toolkit for sustainable development combined with the principles of the circular economy and green marketing. The practical adaptation of a set of assessment tools helped the realisation of the goal of this study in the form of the systematisation of interaction factors between economic growth and environmental branding of industrial companies in the Republic of Kazakhstan. Descriptive models were used to assess the economic and technological state of enterprises and to analyse the effectiveness of capital investments for the implementation of green technology projects and social environmental investments. In the course of research of the population’s requests to manufacturers of industrial products, it was found out that the requirements to the environmental characteristics of finished products have increased, and the price of ecological products is of concern. Producers and end consumers can be brought closer together through eco-branding, creation of special platforms for green integration participants. To unlock the reserves of economic growth, it is proposed that green investment flows with the participation of industrial capital should be intensified in order to increase investments in the eco-cultural transformation of eco-consumers of the new generation.

In the sustainable economy, consumer preferences are gradually coming to prioritise environmentally friendly products and services. A sustainable economy is directly linked to the growth of consumer welfare and environmental culture. The success of environmental projects is largely determined by approaches to the management of complex interconnected objects. Technological integration and the value chain from raw material extraction to the marketing of environmentally friendly products add to the growth factors. In this regard, we formulate the purpose of this study: to generalise the approaches and improve the mechanism of the ecological branding of the industrial complex of a region through conscious ESG transformation. For this purpose, we studied statistics and principles of management systems of Kazakh companies and their stakeholders. We analysed the situation of industrial complexes and their partners in the external environment to identify barriers to the development and implementation of eco-branding tools. The theoretical significance of the study helps to reveal the influence of ecological principles of modern production organisation on the speed of transition to green technologies. Its practical significance is seen in the formation of a system for measuring the level of readiness of companies to promote the ecological branding of a region’s industry outside its country.

This study examines industrial development trends in the Republic of Kazakhstan in the context of global competition, scientific and technological progress, the need for sustainability, and the development of a "green" economy. It focuses on the transition of industrial enterprises to a business model that meets sustainability requirements. The objective of the study is to develop a business model that anticipates profit and profitability growth through ESG (environmental, social, and governance) factors. The study proposes an innovative business model that embraces new economic and organizational approaches. These include investment priorities in ESG factors, including platform-based greening of production and reengineering of the industrial enterprise's social and corporate systems. Management system reforms are proposed, focusing on the use of innovative organizational and management structures built on a process-based approach and effective interaction between business processes. A wide range of international ESG transformation standards are incorporated into the management reform. The study has both scientific and practical significance. Scientific data was obtained characterizing the trends in companies' transition to ESG principles and the problematic target areas of competitive advantage, contributing to the theoretical and methodological foundations of sustainable development. The practical significance of the study lies in the application of the business model in companies' operations, which will accelerate their transition to ESG principles and create conditions for sustainable development in the global competitive landscape. The results of the scientific study will be applied in the implementation of state industrial development policies at the macro- and mesoeconomic levels.

In modern terms, the labour market is a complex socio-economic process that develops within the framework of social reproduction of labour potential. This mechanism creates a link between workers acting simultaneously in the roles of consumers and suppliers of labour resources. In today’s highly dynamic and innovation-oriented economy, there is a need for new forms of labour activity. These forms provide for flexibility, efficiency and constant renewal in the content, structure and types of labour, contributing to the improvement of the quality of human capital and the realisation of the intellectual and creative potential of the population. Innovative economic models supporting these trends have already attracted the attention of many countries striving for post-industrial development. The development of the labour market is determined both by the impact of market forces and government policies aimed at stimulating labour activity and innovation in employment. Additionally, the labour market is undergoing transformations due to globalisation, technological progress and changes in the demographic structure of the population. This requires the adaptation of employment policies and the development of new economic mechanisms to regulate labour relations, taking into account changing skill requirements, the increasing importance of continuous learning and the need to support the balance between labour market flexibility and social protection of workers. Keywords: labour market, employment, labour market regulation, labour market economics, labour market transformation.