The object of the study is to examine conflicts that occur in hotel companies, how they affect their structure, the quality of the work environment, the well-being of their workers, and their perception of the management of labor relations and conflict. For any company that wants to orient its efforts towards the fulfillment of the SDGs established in the 2030 Agenda, in this case, SDG 8 on decent work for all, it is key to understand which variables have the greatest influence on the management of labor relations and conflict. The aim is to identify those areas where they should focus their efforts to avoid organizational malaise that leads to economic and emotional costs derived from lower productivity and increased absenteeism, thus affecting their competitiveness. Information was collected to validate the objectives using a questionnaire with 57 items completed by workers with at least 5 years of experience in the sector. Using a simple linear regression, 10 key variables have been identified to explain the global satisfaction of employees, such as treatment, respect for company values, and the existence of defined processes and responsibilities.

The covid‐19 pandemic has driven digitalization and the need for updates in various sectors to maintain their competitiveness. This study focuses on the interaction between tourism, neurocommunication, and sustainability, and their influence on Spain’s image abroad. Spain is analyzed as an entity that combines economic, social, cultural, and technological aspects, with a particular emphasis on tourism. Through a detailed compilation and analysis of literature in Social Sciences, Tourism, Sustainability, and Neuroscience, the study aims to understand how tourist communication affects tourists’ perceptions and decisions, contributing to social progress. Using specific descriptors to select academic sources, a data corpus is formed that supports the conclusions: tourism remains a key economic pillar for Spain, affected by seasonality but with growth potential through sustainable marketing and communication strategies based on neurocommunicative techniques.

Introducción: La comunicación interna es un aspecto relevante en la gestión de los conflictos y las relaciones laborales en las organizaciones turístico-hoteleras. Metodología: A través de la regresión lineal múltiple se pretende validar cuáles son los atributos relacionados con la comunicación interna que tienen mayor influencia en la percepción general sobre las relaciones y la gestión del conflicto. Resultados: Se han identificado cuatro variables con influencia directa en la percepción global de las relaciones laborales y el conflicto: cumplimiento de promesas por parte de los superiores, desempeño de las funciones reales del puesto, accesibilidad y facilidad para hablar con los superiores y la información por parte de los superiores de temas importantes. Discusión: Diversos estudios han analizado la relación entre la comunicación interna y el conflicto en las organizaciones concluyendo que la comunicación interna efectiva se asocia con niveles más bajos de conflicto y mayor satisfacción laboral, destacando otros el papel de los líderes como elemento crucial para manejar y evitar conflictos. Conclusiones: La comunicación interna influye en la percepción que tienen las personas que colaboran en la organización de la gestión de los conflictos y de las relaciones laborales y que realiza su empresa hotelera.