Digital commerce is being raised to a new level by the growing Metaverse cosmos. Business tycoons are attempting to establish a presence in the metaverse, highlighting its possibilities for e-marketing, virtual commerce, banking, and social engagement. As a result, many well-known organizations and companies are entering into the metaverse. The elements affecting customers’ behaviors in the metaverse, however, are not well understood. Our proposed study model was theoretically underpinned by the Stimulus Organism Response (S-O-R) concept. We proposed two stimuli factors (technological and spatial) and two factors of organismic experience (telepresence and flow experience) to account for consumers’ metaverse shopping intentions. With the help of structural equation modeling, we examined the data from 317 respondents. According to the findings, telepresence is significantly influenced favorably by interaction and vividness. Consumers’ flow experiences which eventually improve their intent to shop in the metaverse are significantly influenced by perceived similarity and competence. This study is one of the few that added to the body of knowledge on the metaverse while providing useful advice for tech firms and other businesses, in general, to take advantage of the metaverse’s prospects.

Environmental concerns are growing worldwide, especially in the business context, where employee green engagement plays a crucial role in enhancing organizational environmental performance. The purpose of this research is to explore the conceptual link between a manager’s age, employee environmental passion and employee green engagement. The research adopts a systematic literature review methodology. Using the Scopus database, articles were selected for analysis related to employee green engagement published between 2002 and 2023. The study’s findings provide evidence in support of the proposition that a manager’s age has a significant impact on employee green engagement, with younger managers fostering environmental passion and encouraging eco-friendly activities. Employee environmental passion plays a significant role in this relationship. This research contributes to the conceptualization of employee green engagement and highlights the importance of organizational factors, such as a manager’s age and employee environmental passion, in shaping sustainable practices. Organizations can enhance environmental sustainability by engaging employees in sustainability initiatives. This study contributes novelty by shedding light on the motivational drivers that encourage employees to actively engage in green initiatives. The research provides valuable insights for organizations to create sustainable work environments and address critical environmental concerns, making it a valuable addition to the field of sustainability research.

This study addresses a critical gap in green consumption by examining how User-Generated Content (UGC) and its underlying motivations promote sustainable consumption behavior. Based on the Uses and Gratifications Theory and Social Contagion Theory, the study identifies three distinct motivations - personal self-concept, interpersonal anticipated reciprocity, and societal ethical obligation - that collectively drive UGC creation and influence sustainable consumption behavior. Utilizing a dual-stage SEM-ANN analysis on 362 respondents from China, the findings reveal that both self-concept and ethical obligation significantly impact UGC creation and sustainable consumption behavior, with ethical obligation having the most pronounced effect on UGC and sustainable consumption. However, anticipated reciprocity demonstrates an insignificant effect. This research provides valuable insights into the role of UGC in promoting sustainability and enriches understanding of user motivations on social media.

This study explores how green finance drives the development of green and low-carbon enterprises in China and examines the moderating role of green market demand. Using quantitative methods, data were collected from 404 valid questionnaires covering industrial enterprises of varying sizes, regions, and years of establishment. Structural equation modeling and artificial neural network analysis were employed to test the proposed framework. The findings reveal that green finance significantly supports low-carbon transformation by enabling sustainable practices. Two key mediators—optimization of financing costs and low-carbon technological innovation—play crucial roles in this process. However, increased green market demand negatively moderates the effect of financing cost optimization, while positively enhancing the impact of technological innovation. These results highlight the dual moderating effects of market demand. The study contributes by constructing a hybrid model that integrates green finance mechanisms with low-carbon enterprise development and provides empirical insights based on Chinese industrial data. It underscores the importance of tailoring green finance policies to varying market conditions. Future research may expand on these findings by examining how green finance operates in different industrial contexts or market structures.

1. The world is witnessing a growing global movement toward sustainable life (Lian & Chen, 2024). Since decades of economic development has been affected by environmental degradation, causing sever...