The metaverse is swiftly flattering an important player in the e‐commerce domain. It provides innumerable opportunities and indicates a revolutionary paradigm shift in e‐commerce. Online businesses can now create virtual storefronts that enable immersive, lifelike product exploration within the metaverse, in contrast to traditional brick‐and‐mortar stores that cater to local customers. Current research offers a novel conceptual framework based on theories of interactive media effects and the stimulus–organism–response paradigm to understand consumer purchase intentions in the metaverse. Carefully gathered data from 342 survey participants were then examined using the analytical tools of structural equation modelling (SEM) and importance–performance map analysis (IPMA). The results of the study shed light on how much perceived augmentation and interaction affect consumers’ cognitive and emotive reactions, including feelings of realism, immersion, and telepresence. Remarkably, these reactions have a significant influence on how customers behave. The study’s distinctive worth is found in its creative recommendations, which can help tech firms and metaverse developers improve the purchasing experience in this dynamic digital environment.

As the COVID-19 pandemic spreads across the globe, cross-cultural studies are at the forefront of individuals’ minds. Following this line, we conducted a cross-cultural examination between Chinese and Pakistani management employees’ attitude toward job embeddedness. Survey data were collected using the English and Chinese versions of seven items exhibiting attitudes towards the employees’ job embeddedness scale in the COVID-19 pandemic setting. As, the two groups are diverse on geographic, cultural, religious and economic scopes; it was not surprising to see that in this COVID-19 pandemic, these future managers differed on a number of opinions regarding job embeddedness. On the other hand, some similarities were also noted. The current research proposes a novel approach to probe cross-cultural comparison on job embeddedness in COVID-19 background. Considering the previous research on job embeddedness, there is scant attention given to Pakistan and China. This research will not only help to enhance understanding of job embeddedness knowledge but also help to boost the continued development of worldwide business opportunities in the COVID-19 pandemic. The implications of curated findings and future directions are also discussed.

Environmental concerns are growing worldwide, especially in the business context, where employee green engagement plays a crucial role in enhancing organizational environmental performance. The purpose of this research is to explore the conceptual link between a manager’s age, employee environmental passion and employee green engagement. The research adopts a systematic literature review methodology. Using the Scopus database, articles were selected for analysis related to employee green engagement published between 2002 and 2023. The study’s findings provide evidence in support of the proposition that a manager’s age has a significant impact on employee green engagement, with younger managers fostering environmental passion and encouraging eco-friendly activities. Employee environmental passion plays a significant role in this relationship. This research contributes to the conceptualization of employee green engagement and highlights the importance of organizational factors, such as a manager’s age and employee environmental passion, in shaping sustainable practices. Organizations can enhance environmental sustainability by engaging employees in sustainability initiatives. This study contributes novelty by shedding light on the motivational drivers that encourage employees to actively engage in green initiatives. The research provides valuable insights for organizations to create sustainable work environments and address critical environmental concerns, making it a valuable addition to the field of sustainability research.