The purpose of this research is to analyze how personality traits and psychological profiles influence the detection of entrepreneurial opportunities by, and the intentions of, university-going women in the northwest region of Mexico. It also examines how business opportunities are decisive when it comes to awakening entrepreneurial intention. The moderating and mediating effects of the detection of business opportunities and the psychological profile are also examined with respect to the direct relationship between personal traits and entrepreneurial intentions. For this study, information was collected from 1197 students attending the Autonomous University of Baja California and the Technological Institute of Sonora through a digital survey (Google Forms) distributed via email during the second half of 2022. The PLS-SEM statistical technique was used to test the hypotheses of the proposed theoretical model. The results revealed that personality traits have positive and significant effects on the psychological profile and on business opportunities. However, it was clearly observed that one’s personal traits and psychological profile have little or no influence on entrepreneurial intentions. We also found that the psychological profile is the construct that most influences business opportunities. In addition, it was also highlighted that business opportunities contribute to awakening the entrepreneurial intentions of university-going women. On the other hand, it was revealed that business opportunities have a negative moderating effect on the relationship between the psychological profile and entrepreneurial intentions. Likewise, this study has shown that the detection of business opportunities and the psychological profile have indirect effects on the relationship between the personal traits and the entrepreneurial intentions of university-going women. This research contributes to the development and strengthening of trait theory, the theory of reasoned action, and the theory of planned behavior.

The purpose of this article is to examine the effects of open innovation and corporate environmental social responsibility on logistics and performance that is manifested in SMEs. The research is based on a sample of 101 companies located in the Guaymas Sonora region located in the Northwest of Mexico. The data collection was carried out in a period between September and November 2019, with the support of a structured self-directed survey of the company manager. For the analysis and validation of the results, the statistical technique of structural equation modeling (SEM) based on variance through PLS (Partial Least Square) has been used. The results indicate that open innovation and environmental corporate social responsibility have a significant influence on the logistics processes of SMEs, and that logistics is also a business practice that allows to increase Performance. The work contributes to the development of the literature and theory of dynamic capabilities and sustainability.

El presente trabajo consiste en examinar los efectos de la eco-innovación e innovación abierta como elemento determinante para elevar la reputación empresarial que se ostenta en la PyMe. La investigación está sustentada en una muestra de 101 empresas localizadas en la región de Guaymas, Sonora, ubicada en el Noroeste de México. La recolección de los datos se realizó en un periodo comprendido entre septiembre y noviembre del año 2019, con el apoyo de un instrumento estructurado (encuesta) dirigida al gerente de la organización. Para el análisis y validación de los resultados, se ha utilizado la técnica estadística de modelado de ecuaciones estructurales (SEM) basada en la varianza a través de PLS (Partial Least Square). Los resultados indican que la eco-innovación y la innovación abierta tienen influencia significativa sobre la reputación empresarial de las Pymes, y que además el implementar procesos enfocados al cuidado al medio ambiente mediante la combinación de la tecnología y el conocimiento es una práctica empresarial que permite elevar la imagen antes los grupos de interés internos y externos en el entorno empresarial. El trabajo contribuye al desarrollo de la literatura y teoría de la sostenibilidad, innovación y capacidades dinámicas para la competitividad empresarial en la PyMe.

Entrepreneurship has gained global relevance due to its impact on economic and social development. This study focuses on the factors that influence the entrepreneurial intention of university students, specifically self-efficacy and creativity barriers, considering the context of higher education at the Technological Institute of Sonora (ITSON). A quantitative approach was used with a sample of 868 students, who answered an instrument designed to measure key variables. The data were analyzed using descriptive statistics and a structural equation model (PLS-SEM) to validate the hypotheses raised. The results demonstrate that self-efficacy is a crucial factor in fostering entrepreneurial intention, reflecting its ability to motivate and strengthen students' confidence in their entrepreneurial abilities. On the other hand, creativity barriers, both internal and external, have a significant negative impact on intentions. Among the barriers highlighted are lack of confidence, fear of failure, and lack of specific skills, which limits students' ability to develop entrepreneurial projects. Highlighting the importance of promoting educational strategies that strengthen self-efficacy and reduce creative barriers in university students. Fostering an entrepreneurial culture within education can not only increase entrepreneurial intention, but also contribute to the development of innovative projects that boost the economy and generate significant social benefits.

Introduction/Objectives: intrapreneurship has emerged as a key driver for innovation and the consolidation of organisational capacities in small and medium-sized enterprises (SMEs). In this context, this study examines the internal and external determinants that influence the strengthening of intrapreneurship in SMEs in northwestern Mexico, identifying those that enhance or limit their innovative capacity. The objective is to analyse the key variables that condition the evaluation of entrepreneurship within SMEs, in order to identify the key elements that enhance or limit their capacity for organisational innovation. Methodology: the study adopted a quantitative, causal, explanatory and predictive cross-sectional approach, based on a survey applied to 1,012 SMEs. Likert-type scales and structural equation analysis (PLS-SEM) were used to validate the proposed hypotheses, guaranteeing the robustness of the psychometric properties and the empirical coherence of the model constructs. Results: it will be confirmed that business education, funding, and social norms have a significant positive impact on intrapreneurship. Conversely, technological infrastructure, low investment in R&D, and restrictive public policies have a negative influence. Physical infrastructure did not show a statistically significant effect. Conclusions: the results underscore the need to strengthen internal capabilities and reform the external environment in order to enhance intrapreneurship. It is recommended to invest in continuing education, technological advancement, and innovation, while also restructuring public policies to better align with the real needs of SMEs, thereby contributing to their sustainable competitiveness.