Consumers’ perception plays a central role in tackling food waste at the final consumption stage, specifically among university students. In Europe, it is estimated that 47 to 67 Mt of food waste is generated at the household level or at food service consumption, including university canteens. The present cross-country research, through an online-based questionnaire among university students, investigates students’ perception on food waste by distinguishing among two different categories: on the one side, students living with their family; on the other side, students living without their family. Further, the research distinguishes among students eating at university canteens, students preparing food at home, students purchasing take-away foods and students coming back home to eat. The study compares university students’ perception on food waste in Italy and in Poland, with the overarching purpose of shaping sustainable pathways and defining educational interventions to enhance students’ perception and awareness on food waste. Data are analyzed according to the Mann–Whitney U test and the Kruskal–Wallis test. Age is a pivotal factor and suggests a generational gap in awareness and attitude toward food waste, whereas sex significantly affects food waste perception in Poland but not in Italy, suggesting a more homogeneous perception across sexes. The research highlights the impacts that socio-economic and environmental crises (e.g., climate change, the Russia–Ukraine conflict, high inflation rates) have on food waste perception in Poland, which is closer to that of Russia and Ukraine compared to that of Italy, and provides academics, practitioners and public authorities with practical and theoretical insights toward food waste minimization.
20 February 2024 in Access Journal - Access to Science, Business, Innovation in the digital economy
DBDolna Mitropolia Bulgarian Air Force Academy Georgi Benkovski
Dolna Mitropolia Bulgarian Air Force Academy Georgi Benkovski
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Purpose: This study aims to draw attention to consumers' behaviours which are changing on account of the COVID-19 pandemic, provide an understanding of the factors influencing these behaviours and emphasise their importance in building contemporary business models for the restaurant industry. The article is a case study of the Polish restaurant sector based on a comparison with the worldwide literature.Design/methodology/approach: A study of the current literature on the subject pertaining to the issues discussed, an analysis of them, mainly by examining trade reports, with a special focus on the following databases (BDL GUS, CBOS, IGGP PKD) and foreign references, as well as Internet sources, using the systematic (structured) literature review (SLR) method. The authors searched the databases between May 2020 and May 2022, paying attention to the following keywords: COVID-19, consumer behaviours, food services, market segmentation, Poland.Findings: The analysis allowed the authors to identify the most important factors influencing consumer behaviour under the influence of the COVID-19 pandemic. This in turn enabled them to verify a hypothesis concerning the significant impact of the COVID-19 pandemic on consumers’ behaviours on the food service market. Results from an analysis of trade reports and from a literature review confirm the hypothesis proposed, leading to the conclusion that the contemporary reality in Poland currently requires businesses to continuously monitor consumers’ behaviours in a turbulent and uncertain environment.Research limitations/implications: The systematic identification of changes taking place in consumers’ behaviours will make it possible to adapt a portfolio of services to changes observed in this regard.Practical implications: The analysis conducted by the authors in 2021 to examine trends in consumer behaviours proved that changes affecting their thinking were undoubtedly accelerated by the pandemic of a contagious disease – COVID-19.Originality/value: Some consumer trends that appear to be a response to limits and restrictions may be observed for a longer period of time. Therefore, those restaurant owners who want to successfully go through the stage of adaptation to the new reality will have to focus, in the short term, on actions designed to identify their customers’ needs and expectations anew and tailor their business models and offer accordingly.
1 January 2018 in European Journal of Service Management