The main aim of this paper is to analyze, through the Interpretive Structural Modeling (ISM) methodology, the contextual relationships between the systematization of benefits influenced by Industry 4.0 technologies in the banking services sector from the perspective of Sustainability 4.0. The proposed ISM approach was structured based on 14 benefits capable of influencing Sustainability 4.0 in the services sector through I4.0 technologies. The results showed that Macro (5) and Customer (8) benefits have a direct influence on all other S4.0 benefits in the banking sector. The article presents valuable managerial implications for managers of organizations that intend to or currently use 4.0 technologies in the banking services sector. A priori, the search for economic advantages appears to be a catalyst with greater influence on the model. However, this is not entirely evident, since there appears to be a strong interconnection between social, environmental, and economic benefits. This suggests that the search for other attributes beyond financial aspects can generate advantages for the organization considered essential for the type of business explored.