Cultural ecosystem services (ES) are consistently recognized but not yet adequately defined or integrated within the ES framework. A substantial body of models, methods, and data relevant to cultural services has been developed within the social and behavioral sciences before and outside of the ES approach. A selective review of work in landscape aesthetics, cultural heritage, outdoor recreation, and spiritual significance demonstrates opportunities for operationally defining cultural services in terms of socioecological models, consistent with the larger set of ES. Such models explicitly link ecological structures and functions with cultural values and benefits, facilitating communication between scientists and stakeholders and enabling economic, multicriterion, deliberative evaluation and other methods that can clarify tradeoffs and synergies involving cultural ES. Based on this approach, a common representation is offered that frames cultural services, along with all ES, by the relative contribution of relevant ecological structures and functions and by applicable social evaluation approaches. This perspective provides a foundation for merging ecological and social science epistemologies to define and integrate cultural services better within the broader ES framework.

Mountain protected areas play a fundamental role in the conservation of natural environment and at the same time provide the population with social benefits such as offering space for leisure and recreation. Understanding motivations and behavior of protected area visitors is crucial to effectively manage vulnerable areas. Our objective was to identify the profiles of visitors to a heavily used tourist destination—Kasprowy Wierch within the Tatra National Park (Poland), using the self-organizing maps (SOM) analytical method. In order to explore the socio-demographic and behavioral characteristics of the visitors a total sample of 2488 respondents were interviewed on site. Self-organizing map analysis is based on cerebral processes for managing and storing information in order to classify subjects and/or find relationships among variables. As a result, four heterogeneous tourist profiles were identified. Interestingly, two of these groups (Cluster 1 and Cluster 3), which were found to be the most challenging groups for management purposes, visited the national park for reasons other than its natural attractions. Especially, one sub-segment of Cluster 3 was mainly motivated by the possibility to use a cable car, admiring views and stayed within close proximity of the upper cable car station. Less than a half of visitors to Kasprowy Wierch (42%) were seeking a nature experience during their trip (Cluster 2 and Cluster 4). The results bring a new point of view in the discussion on visitor management within Kasprowy Wierch region, in particular by overlapping presented visitor segmentation with trip types and/or purchased cable car tickets. Within international context, we highlight the SOM technique as a valuable tool in profiling of tourists and underline the problem of the existence of mass tourism destinations within protected areas.

Due to their valuable landscape and natural characteristics, protected areas (PAs) distinguish themselves from other green spaces. Studies that survey individuals on the perceived capacity of PAs to provide health benefits are very limited. However, the importance of PAs for societal health could emphasize the necessity to preserve them. In addition, studies of cross-country comparisons of nature-based activities show strong cultural differences with regard to the importance of wild nature and landscape preferences. Cross-country comparisons of the perception of PAs as a resource for personal well-being and health are lacking. An extensive survey with face-to-face questionnaires was conducted in PAs in Poland, Austria, and Italy with an overall sample size of 1390 people. It examined both emotional and physical personal well-being in the context of a stay in a PA. In general, the results showed that between the three countries, different perceptions of the capacity of PAs to contribute to personal health and well-being exist. Both diverse emotional and physical benefits were associated with a stay in a PA. Moreover, respondents from the three countries assessed the perceived capacity of a PA to reduce negative physical symptoms, such as muscular pain or tension, and negative emotional symptoms, such as depression or stress.