Brainstorming is an important part of the design thinking process since it encourages creativity and innovation through bringing together diverse viewpoints. However, traditional brainstorming practices face challenges such as the management of large volumes of ideas. To address this issue, this paper introduces a decision support system that employs the BERTopic model to automate the brainstorming process, which enhances the categorization of ideas and the generation of coherent topics from textual data. The dataset for our study was assembled from a brainstorming session on “scholar dropouts”, where ideas were captured on Post-it notes, digitized through an optical character recognition (OCR) model, and enhanced using data augmentation with a language model, GPT-3.5, to ensure robustness. To assess the performance of our system, we employed both quantitative and qualitative analyses. Quantitative evaluations were conducted independently across various parameters, while qualitative assessments focused on the relevance and alignment of keywords with human-classified topics during brainstorming sessions. Our findings demonstrate that BERTopic outperforms traditional LDA models in generating semantically coherent topics. These results demonstrate the usefulness of our system in managing the complex nature of Arabic language data and improving the efficiency of brainstorming sessions.