Dr. Tarek Ait Baha is a researcher at the IRF-SIC Laboratory, Faculty of Sciences, Ibnou Zohr University, Agadir. He completed his Ph.D. studies in Artificial Intelligence at Ibnou Zohr University. He has contributed to projects on user-adaptive conversational agents and multimodal, personality-aware systems, particularly in educational contexts. He has published several papers in peer-reviewed journals and conferences. His teaching disciplines include big data and software engineering, and his research interests include human–AI interaction, natural language processing, and educational technologies.