The purpose of the article was to investigate the potential of rural green tourism in Ukraine and to determine the main directions of its innovative development, taking into account global, national, and regional trends. SLR (Systematic Literature Review), methods of expert assessment, selective observation, and graphic method were used to achieve the set goal. The article analyzes the current state of rural green tourism in Ukraine; the tourism and recreation potential of rural areas of Ukraine was assessed; promising types of innovations that are currently relevant for implementation in the practice of providing services in the field of rural green tourism in Ukraine are defined and grouped; and the impact of global, national, and regional trends on the current stage of activity and further development of rural green tourism in Ukraine is determined. It is determined that in modern economic conditions, rural tourism serves as a stabilizing factor that will contribute not only to maintaining the normal living standards of rural residents, but also to the development of the region’s economy, service infrastructure, household services, and the social sphere. Thus, rural green tourism is the main tool for stimulating the economic and socio-cultural development of rural areas. The results of the assessment of the tourist and recreational potential of rural green tourism of Ukraine showed that the recreational and tourist attractiveness of rural areas is mainly determined by natural and ecological conditions, cultural and historical conditions, and the tourist infrastructure of the region. Financial economic, socio-demographic, and administrative management conditions negatively affect the recreational and tourist attractiveness of rural areas, resulting in the low ability of the rural population to implement innovations. It has been established that in order for the tourist business to be able to quickly adapt to the normal state, it is necessary to introduce innovative types of tourism that will make it possible to attract a larger number of people to the tourist business and establish additional income due to the introduction of innovative offers, new tours, visits to special places, and the entire range of services of the best quality, which will contribute to the accelerated implementation of online forms and digital tools in the provision of tourist services, etc. It has been proven that the introduction of innovations plays an important role in ensuring the sustainable and balanced development of rural tourism in Ukraine, contributing to the creation of new opportunities and improving the quality of tourist services.

The aim of the article is to review the current literature in the field of agritourism. The data for the analysis was collected from the Web of Science database from 1990–2022: a total of 1,834 bibliometric publication records. The article presents both quantitative and qualitative analysis. The results indicated five main research areas: (a) the impact of the attitudes of the community on the perception and management of ecotourism and agritourism; (b) the impact of models of the perception of the quality of services in agritourism on customer satisfaction; (c) the quality of services and tourist culinary experiences that motivate the choice of agritourism destinations; (d) the typology of agritourism farms and their differentiation in the development of rural tourism; (e) the impact of state policy on the management of rural tourism and agritourism. The limitations of the conducted research, which mainly concern the methodological part, should also be borne in mind: including the selected publication database, and search criteria such as publication year or language.

The aim of the article was to present the development of agritourism farms in terms of providing therapeutic services for people with autism. The literature review concerned Polish and Ukrainian farms. Autism in children can also be treated through contact between patients and domestic and farm animals. Therapies involving animals are called zootherapy and can be carried out in care farms, and additionally in those where tourist recreation is possible i.e. agritourism farms. The article draws attention to the benefits of contact between children with autism spectrum disorders and animals. The study presents a case study from Poland.

Wpływ pandemii COVID-19 na agroturystykę

The rapid growth of digital technologies is affecting all areas of life, including tourism.The ways in which people plan trips, experience places and engage with the tourism industryare evolving. As a result, increasing attention is being paid to the role of new technologiesin shaping modern tourism. The purpose of this article is to identify major trends, researchtopics and gaps in the literature on the application of new technologies in tourism, basedon a bibliometric review of publications. A state-of-the-art type review was conducted usingbibliometric analysis. The analysis included 296 publications from the Web of Science CoreCollection database (2000–2024), using the bibliometrix tool. Since 2019, a marked increasein publication volume has been observed. Research in the social, economic and environmentalsciences dominates. The most common topics are AI, big data and destination management.The largest number of publications comes from Spain. New technologies are changing thestructure and operation of the tourism sector. The results highlight the need for in-depthqualitative research on the social and cultural impacts of this transformation, as well as forpromoting sustainable and inclusive tourism development.