Global environmental concerns necessitate a heightened focus on green practices by businesses to balance sustainability and profitability. Therefore, this study investigates the effects of green ambidexterity (GA), green organizational identity (GOI), and green internal marketing (GIM) on sustainable competitive advantage (SCA) in travel agencies and hotels. The PLS-SEM approach was used to test the proposed model of the study. In total, 317 valid responses were gathered from full-time middle- and upper-management personnel of travel agencies category A and five-star hotels operating in Egypt. The findings revealed that GA positively impacts GOI, GIM, and SCA. Also, GOI and GIM positively impact SCA. In addition, GOI and GIM mediate the relationship between GA and SCA. The study advanced dynamic capability theory by emphasizing the importance of internal processes in harnessing sustainability-oriented dynamic capabilities. The study recognized the relationship between SCA, GOI, GIM, and GA and provided insightful implications on how businesses might develop and use their sustainability-related strengths.

Background: The extraordinary disturbances faced by the hotel industry, ranging from worldwide health problems to political instability and climate change, have highlighted the insistent need for more resilient and agile supply chain (SC) systems. This study explored how artificial intelligence (AI) capabilities can generate competitive advantage (CA) through supply chain agility (SCA) and supply chain resilience (SCR) as mediators and competitive pressure (CP) as a moderator. Methods: Drawing on the resource-based view (RBV) framework, we suggested and empirically tested the study model. Using data collected from 432 hotel managers and analyzed using Partial Least Squares Structural Equation Modelling (SEM-PLS). Results: the results reveal that AI-driven SC can significantly strengthen SCA and SCR. Furthermore, SCA and SCR can act as powerful mediators, and CP can strengthen the tested relationships (the links from AI adoption and CA) as a moderator. Conclusions: The study made several theoretical and practical contributions by integrating AI capabilities into SCR and SCA frameworks in the hotel and tourism context, and by providing practical evidence for professionals aiming to leverage AI-driven SC tools to navigate uncertainty and create sustainable CA.

This research aims to study the impact of the perceived brands of hotels and destination management corporates on customer citizenship behavior and employee responsiveness. In addition, studying the effect of employee responsiveness and perceived brand on customer citizenship behavior. There were 246 questionnaires distributed among tourists from different destinations at Cairo international airport and international hotel chains in Cairo. The results declared that brand awareness, brand attributes, and brand identity have a positive impact on customer citizenship behavior. Moreover, they have a positive impact on employee responsiveness which affects customer citizenship behavior. On the other side, there was a negative impact of employee responsiveness on customer citizenship behavior. This research recommends the importance of considering customer feedback, launching promotional campaigns to spread brand awareness, improving brand quality, and enhancing employees’ skills to guarantee customer satisfaction, loyalty, and perceived value.Keywords: Perceived Brand, Customer Citizenship Behavior, employee responsiveness, Hotels, Tourism Corporates

Grounded in the Stimulus–Organism–Response (SOR) framework, this study examines how digital menu design influences visitors’ continuance intention towards foodstagramming within hospitality settings. Specifically, the research investigates the direct and indirect roles of menu visual appeal (MVA) and menu informativeness (MI) as stimuli, desire for food (DoF) and cognitive fluency (CF) as organismic responses, and continuance intention towards foodstagramming (CIF) as the behavioral outcome. Data were collected through a Microsoft Forms administered via food-oriented social media platforms in Egypt that employ digital menus. A total of 404 valid responses were analyzed using partial least squares structural equation modeling (PLS-SEM). The findings confirmed that both MVA and MI are significantly associated with DoF and CF, which in turn positively shape CIF. Moreover, DoF and CF mediate the relationships between menu design attributes (MVA and MI) and CIF, while Product design/visual design story congruency (PVC) strengthens the positive relationships between DoF and CF and CIF. Overall, the results highlighted the critical role of digital menu design in promoting customer engagement behaviours on social media. The study contributes to hospitality and tourism literature by integrating digital interface design with experiential dining research. It also offers practical implications for enhancing customer satisfaction and brand visibility through the strategic implementation of digital menus.

The study contributes to determining strategic alliances barriers, criteria for the selection of Partners, and identifying the motives that encourage hotels to form strategic alliances to achieve sustainable competitive advantage to face competition and rapid technological development. The study also examines the effect of strategic alliances on sustainable competitive advantage. the study concentrated on a number of four and five-star hotels in great Cairo (Cairo and Giza). A sum of 300 forms was distributed to managers from (50 hotels and 10 travel agents); among them only (71%) were valid. The results indicated that managers were satisfied with the strategic alliance's importance, Criteria of Partners Selection and motives of Strategic Alliances were positively affected Strategic Alliance Importance, Barriers to Strategic Alliances were negatively affected Strategic Alliance Importance. Strategic Alliance Importance was positively affected on Sustainable Competitive Advantage (SCA). The importance of a strategic alliance of green hotels positively affects the sustainable competitive advantage (SCA). the study recommends that hotels the strategic alliance formation process to achieve sustainable Competitive Advantage