AI tutoring is gaining importance in education due to remote and hybrid learning, where teachers may not provide the same level of individualized support. AI tutoring can fill this gap by providing tailored learning experiences, identifying areas of struggle, and providing targeted support. An exploratory research study investigated the effectiveness of AI tutoring in improving essay writing quality and regulating anxiety levels among university students. The experiment involved using ChatGPT as an English essay evaluator and suggestion provider and measuring students' anxiety levels pre- and post-AI usage. Results showed significant improvement in essay writing and anxiety management, but some students expressed skepticism about AI grading proficiency.

With advancements in artificial intelligence (AI), social chatbots (SCs) can now simulate meaningful, sympathetic interactions that blur the line between human and machine connection while also providing social and emotional support to its users. Generation Z (Gen Z), as tech‐savvy digital natives, prefers individualized and emotionally engaging digital interactions, making them an important demographic for the adoption of AI‐powered SCs. This study investigates the factors influencing Gen Z’s use of SCs, focusing on emotional support, attitudes towards AI, loneliness, and hedonic motivation. The study employed a quantitative survey with 156 participants who interacted with an SC and completed a questionnaire assessing key behavioral constructs. The findings reveal that emotional support and hedonic motivation significantly enhance trust in SCs, which in turn strongly predicts the intention to use them. To our surprise, loneliness had no measurable effect on the intention to use SCs, challenging assumptions that lonely individuals are more likely to adopt SCs. Privacy concerns similarly showed a negligible impact. These results highlight that fostering trust and providing enjoyable interactions are essential to promoting SC adoption among younger users.

The research elaborates on and empirically verifies an integrative model that describes how the combination of various workplace resources results in the improvement of employee and organizational outcomes. It is based on the Job Demands–Resources model and the Resource-Based View to conceptualize Employee Experience Capital (EEC) as a higher-order construct, consisting of seven interrelation drivers, including digital autonomy, inclusive cognition, sustainability alignment, AI synergy, mindful design, learning agility, and wellness technology. This study examines the effect of these resources in developing two psychological processes, work resonance and employee vitality, which subsequently improves organizational performance. It also examines how the well-being of employees can be a contextual moderator that determines such relationships. The study, based on a cross-sectional design and the diversified sample of the employees who work in various digitally transformed industries, proves that EEC is a great way to improve resonance and vitality, which are mutually complementary mediators between resource bundles and performance outcomes. Employee well-being turns out to be a factor of performance, as opposed to a circumscribed condition. The results put EEC as one of the strategic types of human capital that values digital, sustainable, and wellness-oriented practices to employee well-being and sustainable organizational performance and provides new theoretical contributions and practical guidance to leaders striving to create resource-rich, high-performing workplaces.

Customer interaction is becoming a major factor determining corporate performance in the very competitive and emotionally charged market of today. Emotional intelligence (EI) is investigated in this paper in order to improve customer engagement with an emphasis on how emotional competences of frontline staff affect customer happiness, loyalty, and advocacy. Using a qualitative study approach, twenty front-line workers and twenty consumers from various service sectors were semi-structured interviewed. Results show that empathy is fundamental in emotional involvement; consumers value real understanding and emotional responsiveness over transactional effectiveness. This study also emphasizes generally that emotional intelligence is a strategic facilitator of deep, lasting consumer involvement rather than a peripheral ability. Companies who make investments in emotional intelligence development at all organizational levels are more suited to build strong emotional ties and guarantee long-term consumer loyalty in an economy driven by experience more and more.