This study aims to investigate the response from selected potential buyers on the marketing communication channel by using the application of virtual reality (VR) in new housing schemes. The objective of this study is to test the hypothesis relating to the channel attributes and potential buyers' purchase intentions through a within-subject design with 100 prospective house buyers. Data were analysed using correlation analysis in IBM SPSS software. It was found that the channel attributes are related to the house purchase intention as indicated by correlation values of 0.793, which indicates strong correlations. As the study uses a quantitative survey method, the data obtained may not be as precise as data obtained using a qualitative research method. Respondents can only select a few options, making it harder for them to express their true opinions. As a contribution to the housing industry, this study emphasizes the importance of VR house models in marketing communication by providing useful empirical results and recommendations based on the research results. The study integrates the current knowledge derived from the research conceptual framework to develop a smart real estate marketing strategy using VR.

Generally, rural areas can contain large amounts of organic and household wastes, which on average, is rarely managed well. Meanwhile, composting is a waste management method that decomposes organic waste biologically, thus contributing toward better waste management and environmental sustainability. However, exposure to more efficient waste management methods and the knowledge of the importance of composting are still low among rural communities. These communities also do not realise that composting has the added potential benefit of increasing household income. Therefore, this exploratory study was performed guided by two objectives, first to identify the critical success factors of composting practice for improving the economy and quality of life among rural communities, and second, to identify factors that hinder this composting practice. A quantitative approach was used for this purpose, where data were obtained through non-probability sampling from respondents located in 32 rural villages in the Kubang Pasu District of Kedah, Malaysia. The results of this study revealed that villagers living outside of city limits do not practice composting as part of their waste management. Among the barriers that were identified as preventing composting practice in these rural village communities, were the lack of knowledge, awareness, and interest in composting. However, some of these respondents indicated that they were aware of composting through television, radio, social media, newspapers, and from various programmes organised by certain organisations. In conclusion, this study has provided information as a guide to stakeholders for them to act by further educating rural communities about composting, perhaps highlighting more the potential benefits of earning a side income through the adoption of composting practices by producing and selling compost fertilisers.

Contemporary rapid technological transformation demands the most optimal marketing approach to ensure organisational survival in a highly competitive business environment. Numerous studies were conducted to focus on selecting appropriate promotion tools, such as e-marketing, social media, and extended reality (XR) applications, to be applied in the current marketing methods. Nonetheless, the technological advancement availability was not thoroughly harnessed by the property sector, which lagged in adopting the innovative marketing approach to promote relevant products. Furthermore, minimal research was performed to investigate the effects of augmented reality (AR) applications in the property sector to encourage consumer purchases. The current study aims to determine the relationship between AR applications and potential house buyers’ purchase intention. Respondents were recruited based on the stipulated inclusion criteria, namely age and monthly income. A total of 130 survey booklets with housing design stimuli in the AR applications were distributed for self-completion. Resultantly, 100 completed booklets were returned. The findings revealed that AR applications possessed a significant moderate correlation with potential house buyers’ purchase intention. The results contributed additional insights into the existing marketing and consumer behaviour literature and provided several implications on the AR application potential as a property developers’ promotion tool.

The study examines how design quality, indoor air quality, and energy efficiency affect customer satisfaction in eco-friendly houses in Shanghai, China. Further, it examines how environmental awareness mediates community participation and resident satisfaction. A stratified sampling technique is used to collect the data from 742 eligible respondents in public and private eco-residential complexes. The results show that design, air quality, and energy efficiency improve customer satisfaction. At the same time, community engagement partially mediates these correlations, stressing the importance of social cohesion in enhancing residential area quality. Environmental awareness moderated the effects and boosted the happiness benefits of energy efficiency and indoor air quality. This research uses a comprehensive framework that includes psychological, environmental, and social components to make it stand out. Instead of studying green housing benefits in general, it accomplishes this inside China’s urban sustainability program. The results help policymakers, urban planners, and housing authorities make megacity green housing more desirable and livable.