Balandra, one of the most popular beaches in La Paz, Baja California Sur, was declared a flora and fauna protection area in 2012, and in 2019, the Mexican government chose it as the best beach in Mexico during the Tianguis Turistico celebrated on that year. Because of this latter distinction, this beach currently faces overcrowding. Formulating effective management policies depends, to a certain extent, on the knowledge of their recreational value and visitor characteristics. Recreational value allows us to know the benefits of the tradeoffs among the ecosystem services and society and exhibit the value of possible damages to marine ecosystems, like the one caused in 2022 by the fire of a tourist boat inside Balandra. Using the individual travel cost method and applying 159 questionnaires to site visitors, the individual willingness to pay to access Balandra Beach was estimated, resulting in USD 11.11/day/visitor. Recreational economic value (REV) for Balandra was estimated using two essential criteria: first, the total visitors registered in 2021, and second, the daily maximum carrying capacity. Welfare recreational loss was also calculated, derived from the site’s two-month closure, using REV as a proxy. Finally, beach management options and possible environmental and economic policy instruments that could be implemented are discussed.

La Paz Bay is one of the most important destinations for recreational fishing events in Baja California Sur, Mexico, with significant tourist activity that supports ecosystem services and provides economic benefits to participants, benefits that have not yet been economically measured. The aim of this study was to estimate the willingness to pay (WTP) of anglers who participated in sport-fishing events and to propose tourism promotion and recreational fisheries management strategies. Applying 184 face-to-face surveys at sport fishing events in LPB held in 2022 and 2023 to collect information regarding fishers’ and fishing trips characteristics, and using the individual travel cost method to estimate the individual WTP per angler, which ranges from USD 50.96 to 625.63, and the recreational economic value of fishing events in La Paz was estimated at USD 0.89 to 1.11 million. Strategies for conserving species reserved for sport fishing and promoting tourism are discussed, which could help improve tournament activity and promote the rational use of natural resources. This study represents the first effort aiming to value sport fishing events in Mexico. Also, demonstrates the economic relevance of sport fishing events for recreational fisheries management and tourism-promoting policies in LPB. It provides evidence that conserving sport-fishing species could enhance management strategies and sustainable tourism promotion policies for this recreational activity.

The whale shark aggregation area in La Paz has given rise to vital wildlife tourism activity since the mid-1990s, which has been consolidated during the first decade of the 21st century. La Paz Bay is one of the three sites in Mexico where whale shark wildlife tourism is practiced. Biological and ecological research of whale sharks in the La Paz Bay is extensive. However, there is a considerable lack of knowledge about the socioeconomic implications of this activity. Understanding the recreational values of whale shark area users is fundamental to formulating an effective management policy. Using the individual travel cost method, we estimate the recreational value of whale sharks in La Paz Bay—the estimated individual’s willingness-to-pay ranges from 8 to 27 USD per trip. The recreational value of whale shark wildlife tourism ranges from 304,600 to 1,028,025 USD/season. The recreational value per whale shark ranges from 2361 to 14,083 USD. These results serve as a baseline for implementing economic and environmental policies and/or instruments to collect financial resources, strengthening actions oriented towards site and species conservation. Community-based management options, limitations, and opportunities are also discussed.