At the beginning of the third millennium, human civilization faces a paradox of significant proportions: on one hand, industrial and technological growth is causing extensive environmental degradation, threatening both current and future generations. On the other hand, the acceleration of industrial and technological development is essential, requiring a profound transformation of society as the only viable solution. With the advent of the Fourth Industrial Revolution and shifts in the economy, especially regarding sustainability, the process of transformative tourism becomes crucial. Transformative tourism not only aligns with sustainable principles but also fosters a deeper connection between economic development and the preservation of natural resources, ensuring that progress benefits both humanity and the planet. The goal of this research is to identify how the key factors of Industry 4.0 can contribute to the development of sustainable and transformative tourism. The methodological approach of this study uses a systematic literature review (SLR), which allows for a detailed analysis of existing scientific papers and the identification of key trends and challenges in this field. The literature review included scientific papers published between 2013 and 2025, applying predefined criteria of relevance, quality, and focus on sustainability and digitalization in tourism. The key findings of the research indicate that digitalization and automation contribute to improving tourist experiences, optimizing destination management and reducing the ecological footprint of tourism. This research analyses how changes prompted by the Fourth Industrial Revolution can contribute to the sustainability of tourism as the fastest-growing global economic activity. The findings of this paper stem from a literature review that focuses closely on the key aspects of Industry 4.0, including digitization, automation, and the use of innovative technologies in tourism. The results indicate that the benefits arising from the Fourth Industrial Revolution include improvements in tourist experiences, the enhancement of management and marketing activities in tourism, and implications through the ecological impacts of tourism. The paper provides an overview of how the effects of Industry 4.0 are transforming tourism, enabling it to become more resilient and sustainable in the face of the challenges posed by the modern world.

To achieve the favourable competitiveness position, tourist destination has to offer quality experiences to tourists that can make the destination more attractive compared to other tourist destinations. The role of destination management is to exploit and develop existing resources by using clear and effective strategies for developing tourism products and creating additional value of tourist experience. The first step of analysis is to define destination competitiveness by using the indicators which will review and give the guidelines for improvement of competitive position. This paper discusses the tourist destinations' competitiveness and indicators for its measurement with a special reference to Serbia. Tourism development of Serbia is a big chance for overall economic development of the country. Current competitive position of Serbian tourism on international market is not satisfactory and this paper is trying to analyze and to point out the reasons of Serbia's tourism low competitiveness. Conclusions about the competitive positioning of Serbia as a tourist destination are drawn out firstly based on the relevant studies as well as on the Serbian Tourism Development Strategy. The results of Travel and Tourism Competitiveness Index (WEF TTCI) reports for Serbia are also presented. Based on own research, this paper is also showing the results related to competitiveness of Serbia as a tourist destination in terms of two groups of indicators: natural, cultural and historical resources as well as destination management. According to the results, Serbia is more competitive in its natural, cultural and historical resources comparing to the role of destination management.

This study aimed to conduct an examination of prior research on tourism destinations' competitiveness to shed light and broaden the field of knowledge on the topic.The review focuses on 45 practical and applicable studies that addressed the competitiveness of tourism destinations. The findings indicate that half of the analyzed articles are model-driven research, while Crouch and Ritchie's model is one of the most frequently applied models among articles. It has been shown that there are different perceptions and views of destination competitiveness on the demand and supply side. The majority of the study on destination competitiveness is based on a supply side given their experience and deeper knowledge of tourism businesses. The research also seeks to identify the most common indicators of competitiveness to understand the creation of tourist offers, as well as the advantages and disadvantages. Finally, it was important to give a more thorough overview of tourism competitiveness in Serbia and reveal any potential knowledge gaps in the literature and provide guidance for further research.

Various tourism destination competitiveness indicators and models have been developed and applied by different researchers and regions. Scholars emphasize that there is no single set of competitiveness indicators applicable to all destinations, and a more specific approach for each destination is required. Therefore, this paper aims to present the development of a tourism destination competitiveness model tailor-made for Serbia, adapted to the common specificities of this developing economy, with inputs from Serbian tourism experts and industry representatives. The development of the model required a multi-step process using mix-methodology. This included a literature review, a targeted workshop (applying Delphi method), pilot testing and model validation using structural equation modelling. The final model resulted in four factors: Natural and cultural heritage, Quality of tourist offer and infrastructure, Tourism policy and sustainable development of tourism, and Marketing and experience, with 48 competitiveness indicators in total. The study offers theoretical and practical contributions with generally applicable insights for Serbia and similar developing destinations.

A wide range of scientific and professional literature deals with the topic of gamification in tourism, defining it as a new trend. In this paper a model for applying the concept of gamification at the level of the tourism destination is proposed. As a basis, and an introduction to the analysis in this paper, millennials are selected as a market segment with high dynamic growth on the tourism market. The role and importance of millennials for tourism and destinations are especially reflected in their traveling habits, lifestyle and dedication to the use of new technologies in everyday life, and in particular playing games. The commitment of this tourism demand segment to gaming activities, as well as the fact that millennials will make a significant part of the tourism market in the future, points to the need to establish a link between millennials, gamification and its application which may provide multiple benefits for both tourists and tourism destinations. Those benefits are reflected in the improvement of the overall tourist experience as a fundamental product in tourism, on the one hand, and in the improvement of all tourism destination elements.

This paper applies Importance-Performance Analysis (IPA) to investigate potential satisfaction or dissatisfaction with service quality at the internationally recognized Nisville Jazz Festival. The research was conducted using the Statistical Package for Social Sciences (SPSS) software version 20, including the Kolmogorov–Smirnov test, factor analysis, one-way analysis of variance (ANOVA), and Principal Component Analysis (PCA) with Varimax rotation for data analysis. The study involved 250 festival attendees, focusing on their motivation and identification of both tangible and intangible attributes of the festival, with 227 providing valid responses to the survey questionnaire. The Service Quality Model (SERVQUAL) was used to identify quality factors. The results indicate that cultural content and hospitality are the most important factors significantly contributing to visitor satisfaction and positively influencing recommendations and repeat visits to the festival. Another important factor in the study is accessibility, while comfort, amenities, safety, and cleanliness require improvement to enhance the overall visitor experience. The findings provide concrete guidelines for the further development of the festival and the enhancement of the tourism offerings in Nis.