Marilú Trinidad Flores Lezama

Ms. Marilú Trinidad Flores Lezama


Research Focus & Metrics

Academic Career Length

4Years (2023-Present)

(Calculated once Scilit publication data is synced: current year − year of first publication + 1)

Representative Publications

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21 October 2024 in Sustainability
Verified
Journal Article
Open access
PDF file
MLMabel Ysabel Otiniano León
Mabel Ysabel Otiniano León
Marco Agustín Arbulú-BallesterosMarco Agustín Arbulú-Ballesteros
Marco Agustín Arbulú-Ballesteros
Emma Verónica Ramos FarroñánEmma Verónica Ramos Farroñán
Emma Verónica Ramos Farroñán
MLMarilú Trinidad Flores Lezama
Marilú Trinidad Flores Lezama
JSJARITZA DIAZ SILVA
JARITZA DIAZ SILVA
In the current global context, characterized by increasing competitiveness and dynamism, entrepreneurship has emerged as a fundamental driver of economic development and job creation. This study aims to compare the levels of entrepreneurial competence and intention among fifth-year high school students in Chepén and Pacasmayo, Peru, as well as to identify the key entrepreneurial competencies that significantly influence entrepreneurial intention. Additionally, it seeks to examine the moderating roles of self-assessed entrepreneurial capabilities and perceived risk in starting a business on the relationship between competencies and entrepreneurial intention. Additionally, it seeks to examine the moderating role of self-assessment of entrepreneurial capabilities and the perception of risk in starting a business in the relationship between competencies and entrepreneurial intention. The study is based on Ajzen’s theory of planned behavior. The sample included 305 students, divided between 205 from Chepén and 100 from Pacasmayo, who participated in a structured survey. The results of the structural equation modeling (SEM) analysis revealed that creativity, risk-taking, and initiative significantly influence students’ entrepreneurial intentions. However, competencies such as problem solving, networking, achievement orientation, teamwork, and autonomy did not show significant relationships with entrepreneurial intention. Moreover, neither the self-assessment of entrepreneurial capability nor the perception of the risk of starting a business had significant moderating effects on the relationship between entrepreneurial competence and intention. The discussion highlights that these findings contribute to understanding the psychological mechanisms underlying the formation of entrepreneurial intentions among high school students and offer valuable guidance for designing educational programs that enhance key entrepreneurial competencies. In conclusion, this study represents a significant advancement in comprehending the role of entrepreneurial competencies in shaping entrepreneurial intentions among secondary school students and opens new avenues for future research in this field.

22 March 2025 in Sustainability
Verified
Journal Article
Open access
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LSLuis Edgardo Cruz Salinas
Luis Edgardo Cruz Salinas
Marco Agustín Arbulú-BallesterosMarco Agustín Arbulú-Ballesteros
Marco Agustín Arbulú-Ballesteros
MLMarilú Trinidad Flores Lezama
Marilú Trinidad Flores Lezama
HGHUGO DANIEL GARCIA
HUGO DANIEL GARCIA
MLMabel Ysabel Otiniano León
Mabel Ysabel Otiniano León
VCVelia GRACIELA VERA CALMET
Velia GRACIELA VERA CALMET
Entrepreneurship plays a fundamental role in sustainable economic development, particularly in the field of industrial engineering. This study analyzes the determinants of sustainable entrepreneurial intention among students from public and private universities in Peru. A quantitative, non-experimental, and cross-sectional methodology was employed, using structural equation modeling (SEM) to examine the causal relationships between entrepreneurial intention and its key determinants: attitude, subjective aspects, perceived behavioral control, advantages, and obstacles. The sample consisted of 200 students from public and private universities. The results indicate that attitude towards entrepreneurship and perceived advantages are significant predictors of entrepreneurial intention in both university types. However, perceived behavioral control showed a significant effect only among private university students, suggesting that institutional resources may influence entrepreneurial self-efficacy. The study also identified differences in the perception of advantages and obstacles between the two groups. The findings underscore the need for tailored educational interventions to foster entrepreneurship, considering institutional contexts. These results contribute to understanding how sustainability-driven entrepreneurship education can enhance entrepreneurial potential, aligning with Sustainable Development Goals (SDGs) related to quality education (SDG 4), economic growth (SDG 8), and innovation (SDG 9).

1 January 2024
Verified
Conference Paper
Open access
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Marco Agustín Arbulú-BallesterosMarco Agustín Arbulú-Ballesteros
Marco Agustín Arbulú-Ballesteros
LCLisseth Katherine Chuquitucto Cotrina
Lisseth Katherine Chuquitucto Cotrina
APAna Paredes
Ana Paredes
JCJulie Catherine Arbulu Castillo
Julie Catherine Arbulu Castillo
RARafael Martel Acosta
Rafael Martel Acosta
JSJulio Ernesto Blas Sanchez
Julio Ernesto Blas Sanchez
This study investigates entrepreneurial intention among female university students in Lambayeque, focusing on how various factors influence their inclination and ability to start businesses. A quantitative approach was adopted with asurvey of 280 participants, analyzing factors suchas the university environment, family background, socio-cultural context, personal attitude, and perceived internal control. The results indicate that the university environment and perceived internal control are significant predictors of entrepreneurial intention. Contrary to expectations, family support did not show a significant impact. A negative relationship was observed between the socio-cultural context and entrepreneurial intention, suggesting that certain cultural aspects may act as barriers. The conclusions highlight the importanceof the academic environment and self-efficacy in fostering female entrepreneurship. The study challenges common perceptions about the role of family support and underscores the need to address socio-cultural barriers. Recommendations include strengthening entrepreneurial education in universities, enhancing students' self-efficacy, changing sociocultural norms, and considering family involvement in the entrepreneurial process.

20 April 2026 in Tourism and Hospitality
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Journal Article
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Marco Agustín Arbulú-BallesterosMarco Agustín Arbulú-Ballesteros
Marco Agustín Arbulú-Ballesteros
MLMarilú Trinidad Flores Lezama
Marilú Trinidad Flores Lezama
LSLuis Edgardo Cruz Salinas
Luis Edgardo Cruz Salinas
APAna Paredes
Ana Paredes
CMCristina Fuentes Mejía
Cristina Fuentes Mejía
Customer loyalty is a critical asset for the restaurant industry, yet the mechanisms linking the physical environment, price perception, and satisfaction remain underexplored in emerging Latin American gastronomy markets. This study examines the relationships among three servicescape dimensions—décor and artifacts, spatial layout, and ambient conditions—price perception, customer satisfaction, and loyalty in full-service restaurants in northern Peru (Chiclayo, Trujillo, and Piura). A cross-sectional survey was administered to 310 diners, and the proposed model was tested using partial least squares structural equation modeling (PLS-SEM) with 10,000 bootstrap resamples. Results supported seven of nine direct hypotheses and three of four mediation hypotheses. Décor and artifacts and ambient conditions significantly predicted both price perception and satisfaction, while spatial layout showed no significant effect on any path. Price perception partially mediated the effect of décor and ambient conditions on satisfaction, and satisfaction partially mediated the relationship between price perception and loyalty. The satisfaction–loyalty path yielded the largest effect size (β = 0.708, f2 = 0.798). Serial chain analyses revealed that the physical environment shapes diner loyalty through sequential cognitive and evaluative mechanisms. These findings offer actionable insights for hospitality managers seeking to enhance gastronomy destination competitiveness through strategic servicescape investment.

1 July 2025 in Gestio et Productio. Revista Electrónica de Ciencias Gerenciales
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SMSegundo Javier Mora-Vásquez
Segundo Javier Mora-Vásquez
PMPedro Otoniel Morales-Salazar
Pedro Otoniel Morales-Salazar
EYEduardo Javier Yache-Cuenca
Eduardo Javier Yache-Cuenca
MLMarilú Trinidad Flores Lezama
Marilú Trinidad Flores Lezama
El objetivo general de la investigación es analizar el impacto del planeamiento estratégico en la creación de valor público: Zona registral de Perú. Se caracterizó por su naturaleza aplicada, que buscó identificar metodologías, protocolos y tecnologías capaces de abordar una necesidad específica. Se desarrolló desde un enfoque cuantitativo con un diseño observacional, correlacional y causal de corte transversal. La población de estudio se consideró la totalidad de servidores que ejercen funciones en una Zona Registral de Perú, de 214, excluyendo a aquellos que se encontraban en periodo vacacional. La muestra, quedó constituida por 130 servidores, conforme al cálculo estadístico, implementando la encuesta. Se concluye que, en cuanto a la creación de valor en el sector estatal, un gran porcentaje de los colaboradores, manifiesta que existe un nivel medio en la zona registral de Perú. Esto indica que los servidores han interiorizado moderadamente el valor público de los servicios prestados.

1 January 2023
Verified
Conference Paper
Open access
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ISIrma Bazán Sánchez
Irma Bazán Sánchez
MLMarilú Trinidad Flores Lezama
Marilú Trinidad Flores Lezama
MSMaryxandra Yamile Quispe Silva
Maryxandra Yamile Quispe Silva
WSWinnie Karina Rosero Sandoval
Winnie Karina Rosero Sandoval
NVNayheli Yazmin Zambrano Vásquez
Nayheli Yazmin Zambrano Vásquez