Using social identification theory, the current research examines complaining behavior of services consumers of African descent in Brazil, South Africa, and the United States. The common trait of African ancestry and its association with the types of responses to dissatisfied marketplace experiences, including no action, informal action, or more formal complaint behaviors is explored. Findings indicate that country of residence differences interact with the common African ancestral trait, resulting in an assorted range of complaint-related responses. Finally, implications for marketing concept and practice are discussed.

Long-distance truckers are the lifeblood of complex supply chain networks. Thus, it is important to analyze ways to enhance the efficiency and effectiveness of these professionals. In particular, what factors contribute to their job satisfaction, quality of life, and overall success? These questions are partially answered in this study using the framework of appreciative inquiry to construct a comprehensive sketch of the day-today lives of long-distance truckers. While other aspects of the supply chain have been studied extensively, relatively less research has been directed toward understanding the nuances of the trucking way of life. The current paper offers some partial solutions, research directions, and managerial guidance.