Dr. Hossein Olya is Director of Research Development for Marketing and CCI at the Sheffield University Management School, The University of Sheffield, United Kingdom (UK). He is currently serving as associate editor of the International Journal of Consumer Studies and topic editor of Sustainability Journal and as an editorial board member for other peer-reviewed journals such as Journal of Vacation Marketing and International Journal of Contemporary Hospitality Management. He is a regularly invited speaker at many prestigious international conferences in Italy, South Korea, Cyprus, Turkey, Kazakhstan, Africa and the UK.