The omnipresent role of online information and communication technology (ICT) channels in the lives of Millennial consumers is universally recognised in industry and academia. The persistent usage of ICT platforms such as social media, especially digital video sharing conduits (e.g., YouTube), among the Millennial cohort has become an important marketing communication platform for organisations to reach this evasive target market. The extensive use of YouTube has generated billions of dollars in marketing communication income, but there is limited academic inquiry in terms of in developing economies, particularly regarding the effect of online usage and demographic factors among Millennials. This paper examines the effect of YouTube marketing communication on affective (attitudinal) responses, meaning brand liking and the impact on brand preference, among Millennials in two developing economies, Romania and South Africa, as well as the influence of usage and demographic factors on the affective (attitudinal) association. A survey was conducted among 400 Romanian and 400 South African respondents, and the hypothesised associations were evaluated via structural equation modelling (SEM) and multigroup SEM. The results of this paper reveal a favourable connection between brand liking and brand preference as a result of YouTube marketing communication, making a notable contribution to the limited YouTube inquiry on attitude-to-advertising theory in developing economies regarding brands in general and sustainable offers in particular. A number of the online usage and demographic factors were also found to have an effect on the brand liking and preference association, supporting in the reduction of the academic–practitioner gap, and assisting organisations in better understanding Millennials in the development of effective marketing communication campaigns on video sharing platforms.

In recent years, large language models (LLMs) have come into view as one of the most transformative developments in the technical domain, influencing diverse sectors ranging from natural language processing (NLP) to creative arts. Their rise signifies an unprecedented convergence of computational prowess, sophisticated algorithms, and expansive datasets, pushing the boundaries of what was once thought to be achievable. Such a profound impact mandates a thorough exploration of the LLMs’ evolutionary trajectory. Consequently, this article conducts a literature review of the most impactful scientific works, using the reliable Web of Science (WoS) indexing database as a data source in order to attain a thorough and quality-assured analysis. This review identifies relevant patterns, provides research insights, traces technological growth, and anticipates potential future directions. Beyond mapping the known, this study aims to highlight uncharted areas within the LLM landscape, thereby catalyzing future research endeavors. The ultimate goal is to enhance collective understanding, encourage collaboration, and guide subsequent innovations in harnessing the potential of LLMs for societal and technological advancement.

Lately, many scientists have focused their research on subjects like smart buildings, sensor devices, virtual sensing, buildings management, Internet of Things (IoT), artificial intelligence in the smart buildings sector, improving life quality within smart homes, assessing the occupancy status information, detecting human behavior with a view to assisted living, maintaining environmental health, and preserving natural resources. The main purpose of our review consists of surveying the current state of the art regarding the recent developments in integrating supervised and unsupervised machine learning models with sensor devices in the smart building sector with a view to attaining enhanced sensing, energy efficiency and optimal building management. We have devised the research methodology with a view to identifying, filtering, categorizing, and analyzing the most important and relevant scientific articles regarding the targeted topic. To this end, we have used reliable sources of scientific information, namely the Elsevier Scopus and the Clarivate Analytics Web of Science international databases, in order to assess the interest regarding the above-mentioned topic within the scientific literature. After processing the obtained papers, we finally obtained, on the basis of our devised methodology, a reliable, eloquent and representative pool of 146 papers scientific works that would be useful for developing our survey. Our approach provides a useful up-to-date overview for researchers from different fields, which can be helpful when submitting project proposals or when studying complex topics such those reviewed in this paper. Meanwhile, the current study offers scientists the possibility of identifying future research directions that have not yet been addressed in the scientific literature or improving the existing approaches based on the body of knowledge. Moreover, the conducted review creates the premises for identifying in the scientific literature the main purposes for integrating Machine Learning techniques with sensing devices in smart environments, as well as purposes that have not been investigated yet.

As the digitalization process has become more and more important in our daily lives, during recent decades e-commerce has greatly increased in popularity, becoming increasingly used, therefore representing an extremely convenient alternative to traditional stores. In order to develop and maintain profitable businesses, traders need accurate forecasts concerning their future sales, a very difficult task considering that these are influenced by a wide variety of factors. This paper proposes a novel e-commerce sales forecasting method that dynamically builds a Directed Acyclic Graph Neural Network (DAGNN) for Deep Learning architecture. This will allow for long-term, fine-grained forecasts of daily sales revenue, refined up to the level of product categories. The developed forecasting method provides the e-commerce store owner an accurate forecasting tool for predicting the sales of each category of products for up to three months ahead. The method offers a high degree of scalability and generalization capability due to the dynamically incremental way in which the constituent elements of the DAGNN’s architecture are obtained. In addition, the proposed method achieves an efficient use of data by combining the numerous advantages of its constituent layers, registering very good performance metrics and processing times. The proposed method can be generalized and applied to forecast the sales for up to three months ahead in the case of other e-commerce stores, including large e-commerce businesses.

The accurate forecasting of the hourly month-ahead electricity consumption represents a very important aspect for non-household electricity consumers and system operators, and at the same time represents a key factor in what regards energy efficiency and achieving sustainable economic, business, and management operations. In this context, we have devised, developed, and validated within the paper an hourly month ahead electricity consumption forecasting method. This method is based on a bidirectional long-short-term memory (BiLSTM) artificial neural network (ANN) enhanced with a multiple simultaneously decreasing delays approach coupled with function fitting neural networks (FITNETs). The developed method targets the hourly month-ahead total electricity consumption at the level of a commercial center-type consumer and for the hourly month ahead consumption of its refrigerator storage room. The developed approach offers excellent forecasting results, highlighted by the validation stage’s results along with the registered performance metrics, namely 0.0495 for the root mean square error (RMSE) performance metric for the total hourly month-ahead electricity consumption and 0.0284 for the refrigerator storage room. We aimed for and managed to attain an hourly month-ahead consumed electricity prediction without experiencing a significant drop in the forecasting accuracy that usually tends to occur after the first two weeks, therefore achieving a reliable method that satisfies the contractor’s needs, being able to enhance his/her activity from the economic, business, and management perspectives. Even if the devised, developed, and validated forecasting solution for the hourly consumption targets a commercial center-type consumer, based on its accuracy, this solution can also represent a useful tool for other non-household electricity consumers due to its generalization capability.

This paper focuses on an important issue regarding the forecasting of the hourly energy consumption in the case of large electricity non-household consumers that account for a significant percentage of the whole electricity consumption, the accurate forecasting being a key-factor in achieving energy efficiency. In order to devise the forecasting solutions, we have developed a series of dynamic neural networks for solving nonlinear time series problems, based on the non-linear autoregressive (NAR) and non-linear autoregressive with exogenous inputs (NARX) models. In both cases, we have used large datasets comprising the hourly energy consumption recorded by the smart metering device from a commercial center type of consumer (a large hypermarket), while in the NARX case we have used supplementary temperature and time stamps datasets. Of particular interest was to research and obtain an optimal mix between the training algorithm (Levenberg-Marquardt, Bayesian Regularization, Scaled Conjugate Gradient), the hidden number of neurons and the delay parameter. Using performance metrics and forecasting scenarios, we have obtained results that highlight an increased accuracy of the developed forecasting solutions. The developed hourly consumption forecasting solutions can bring significant benefits to both the consumers and electricity suppliers.