Prof. Said Echchakoui is Full Professor of Marketing at Université du Québec à Rimouski. He holds a Doctor of Business Administration (DBA) in Marketing from Université de Sherbrooke (with distinction). He previously served as professor at Université du Québec en Abitibi-Témiscamingue and Université de Moncton. Trained as an engineer, he is a member of the Ordre des ingénieurs du Québec and Engineers and Geoscientists New Brunswick (Canada). His research focuses on AI applications in marketing, marketing analytics, sales force management, relationship marketing, bibliometric analysis, modeling, and machine learning. His work has been published in Journal of Industrial Information Integration, International Journal of Hospitality Management, Journal of Retailing and Consumer Services, European Journal of Marketing, Journal of Marketing Analytics, and Procedia Computer Science. He has received research funding from the Social Sciences and Humanities Research Council of Canada (SSHRC) and Fonds de recherche du Québec, as well as Reviewer Contribution Awards (JRCS) and Emerald’s Highly Recommended Article Award.
Prof. Said Echchakoui is Full Professor of Marketing at Université du Québec à Rimouski. He holds a Doctor of Business Administration (DBA) in Marketing from Université de Sherbrooke (with distinction). He previously served as professor at Université du Québec en Abitibi-Témiscamingue and Université de Moncton. Trained as an engineer, he is a member of the Ordre des ingénieurs du Québec and Engineers and Geoscientists New Brunswick (Canada). His research focuses on AI applications in marketing, marketing analytics, sales force management, relationship marketing, bibliometric analysis, modeling, and machine learning. His work has been published in Journal of Industrial Information Integration, International Journal of Hospitality Management, Journal of Retailing and Consumer Services, European Journal of Marketing, Journal of Marketing Analytics, and Procedia Computer Science. He has received research funding from the Social Sciences and Humanities Research Council of Canada (SSHRC) and Fonds de recherche du Québec, as well as Reviewer Contribution Awards (JRCS) and Emerald’s Highly Recommended Article Award.