The empirical research on the COVID-19 epidemic’s consequences suggests a major drop in human mobility and a significant shift in travel patterns across all forms of transportation. We can observe a shift from public transport and an increase in car use, and in some cases also increase of cycling and (less often) walking. Furthermore, it seems that micromobility and, more generally, environmentally friendly and comanaged mobility (including shared services), are gaining ground. In previous research, much attention was paid to the mode choice preferences during lockdown, or early stages of the SARS-CoV-2 situation. The blind spot, and aim of this work, is how long observed changes in mode choice last and when or if we can expect the mode choice to shift back to the situation before the SARS-CoV-2 episodes. The research sample consisted of 636 cases; in total, 10 countries contributed to the sample examined in this study. The data were collected in two phases: the first in the spring of 2020 and the second in the fall of the same year. Results showed that respondents reduced mobility by car, local public transport and walking, but not bicycling during the lockdown, compared to the time before the pandemic started. When the easing came, respondents assessed their own use of the car and walking as almost back to normal. They also reported an increase in the use of public transport, but not reaching the level prior the pandemic by far. It seems that cycling was affected least by the pandemic; use of a bicycle hardly changed at all. As for the implication of our study, it is evident that special attention and actions will be needed to bring citizens back to public transport, as it seems that the impact of the pandemic on public transport use will last much longer than the pandemic itself.

Transport is one of the sectors that contributes to global warming. To tackle this issue, one of the most important tasks is to enhance/support a mode shift from individual car use to more sustainable traffic modes. To achieve this, psychology-based measures are needed. We need to understand what keeps people from walking, and what motivates people who do walk to do so, or to define the barriers and the preconditions that are needed for walking or cycling. These preconditions are perceived in a different way by different people. As the motivation of individual citizens differs greatly, the preconditions have to be targeted precisely. In this paper a scheme is presented that deals with this issue—i.e., to enhance/support a mode shift to sustainable traffic modes with the following steps: To identify and improve the preconditions for walking; to communicate information, and; to provide opportunities or incentives. As a theoretical background we use a classical marketing model presented by Philip Kotler, which has strong connections with communication and social psychology. Through the case of supporting sustainable traffic modes—the product which will be “sold”—we present the different steps of the model (information, product, communication, incentives, and distribution). With all aspects we emphasize that a holistic approach (a combination of all these aspects and steps) is necessary for a successful marketing process that in fact makes citizens “buy” the idea of walking (more). The main suggestion of this paper is to implement the steps suggested in it in the frame of a pilot project in a city or a province and then to evaluate. Evidence that the suggested measures work when applied appropriately and—as strongly underlined—in a concerted manner can only be achieved by trying in practice.

In the past year and a half, we have been forced to make many major changes which, besides other issues, have led to considerable changes in transport mode choices. While we observed an increase in the share of cars as a mode of transport, we also observed an increase in the level of engagement in other active mobility modes, such as walking and cycling. Relevant literature shows that although the restrictions adopted during the COVID-19 pandemic have effects on people’s mobility behaviour, they can be viewed as a catalyst for positive changes as far as active forms of mobility are concerned. This work focuses on the thorough understanding of the changes in citizens’ needs and attitudes toward mobility and transport mode choice during the COVID-19 pandemic. To reach this aim, we analysed the responses to an interview consisting of eight open-ended questions about the effects of the COVID-19 pandemic threat and situation of citizens in selected European countries and Russia. In total, 497 respondents participated by responding to an online questionnaire. The conclusions of this study confirmed that active traffic modes could benefit from the momentum generated by the COVID-19 pandemic. However, this can only happen if appropriate preconditions can be provided, which is not the case so far. To prevent a massive return of private motorised vehicles into urban centres, we must focus on support for active traffic modes, specifically on the improvement of the preconditions, especially as far as traffic infrastructure is concerned.