This study presents a comprehensive review of various advanced methodologies that have been used to enhance the structural and thermal performance of masonry walls through innovative and sustainable retrofitting/upgrading techniques. Focusing on three primary approaches—mechanical/structural retrofitting, thermal retrofitting, and integrated (structural and thermal) retrofitting, this paper critically examines various masonry-strengthening strategies. Retrofitting techniques are categorized by material use and objectives. Fiber-based solutions include insulation materials, fiber composite mortar for strength, FRP for high-strength reinforcement, and TRM for durability. According to the relevant objectives, retrofitting can enhance structural stability (FRP, TRM), improve thermal insulation, or combine both for integrated performance. Particular emphasis is placed on the effectiveness of TRM systems, with a comparative analysis of man-made (glass, steel textile) and natural fiber-based TRM solutions. Regarding integrating natural fibers into TRM systems, this study highlights their potential as eco-friendly alternatives that reduce environmental impact while maintaining or improving structural integrity. Furthermore, it highlights and examines techniques for testing masonry walls. In this context, this review highlights the applicability of natural fiber as a sustainable building material in various retrofitting/upgrading solutions.