Facing growing sustainability challenges and the critical priority of digital transformation, this study explores, through the lens of the dynamic capability view, the links between big data, sustainable performance, and green supply chain in a circular economy logic, filling a notable gap in emerging markets, particularly the pharmaceutical sector. Our study proposes an original conceptual model linking big data analytics to the circular economy, tested with 275 employees from the Saudi pharmaceutical sector. The results, obtained through state-of-the-art PLS-SEM modeling, indicate a significant positive impact of big data analytics on sustainable performance and green supply chain management within the circular economy framework. The study also reveals the crucial mediating role of sustainable performance and green supply chain management in the relationship between big data analytics and the circular economy. Our study proposes an integrated framework for understanding how digital technologies support the circular economy in emerging markets, with practical implications for pharmaceutical sector actors and policymakers, in line with Saudi Arabia’s Vision 2030.

The aim of this study is to explore the role of cultural intelligence in international business-to-business (B2B) negotiations involving culturally diverse dyads. While intercultural competencies have been widely studied, the specific contribution of cultural intelligence, viewed both as a form of intelligence and a practical competence, remains underexplored in negotiation contexts. This study addresses this gap by investigating how cultural intelligence is understood and applied by experienced negotiators in intercultural settings. A qualitative research design was adopted, involving semi-structured interviews with twenty international negotiation professionals from a range of nationalities and industries. Data were analyzed through a directed thematic content analysis, combining deductive and inductive approaches to identify recurring patterns and dimensions of cultural intelligence within negotiation practices. The findings reveal that cultural intelligence is composed of three core dimensions, metacognitive, cognitive, and behavioural, which together enhance the negotiator’s ability to adapt, communicate effectively, and build trust in culturally diverse contexts. Respondents emphasized the importance of open-mindedness, contextual knowledge, and flexible communication strategies as key components of successful negotiation outcomes. The study concludes that cultural intelligence is a critical competence for achieving effective and mutually beneficial outcomes in international negotiations. It offers practical implications for global business professionals, encouraging them to develop cultural intelligence through targeted training that fosters self-awareness, cultural understanding, and adaptive communication. By doing so, negotiators can better navigate intercultural complexities, avoid stereotyping, and contribute to more sustainable and cooperative business relationships.

Social Responsibility (SR) is increasingly vital in the daily operations of higher education institutions (HEIs) as it affects HEIs’ brand and students' intention to join such HEIs. However, in the proliferation of this concept and its effective application in student and academic life, a gap exists in understanding this issue in developing nations, i.e., Tunisia. The main objective of this research is to study the perceptions of university social responsibility (USR) by heads of Tunisian higher education institutions using stakeholder theory. A qualitative study was undertaken with public and private Tunisian HEIs, using an interview guide to understand the perceptions of USR. The results showed that a minority of academic institutions gives remarkable interest to the USR, mainly private sector institutions. Additionally, heads agreed that social responsibility should be a priority for all HEI actors performing in this way in their behavior. These socially responsible behaviors are grouped into four dimensions as perceived by HEI heads: responsibility to internal stakeholders, ethical responsibility, philanthropic responsibility, and commitment to the community. The results confirm the role of USR in achieving universities’ missions beyond education and scientific research.

Couchsurfing, a non-commercial form of accommodation, has become a way of life for travellers who want to open to other cultures and exchange with the inhabitants of the countries or regions they are visiting in a more active and authentic way. Despite the growing number of studies on couchsurfing recently, there is not to date an instrument for understanding the perceived value and experience of those travellers. This research fills a gap in research on the couchsurfing phenomenon by developing and validating a scale to assess the perceived value of a couchsurfing experience. The research adopted a mixed-method approach through qualitative and quantitative phases of studies. Both phases were undertaken with couchsurfers who had recently engaged in a couchsurfing experience. The results enabled us to obtain a reliable and valid scale for measuring the perceived value of a couchsurfing experience with three dimensions and nine items measuring economic value, exploration value and socio-cultural value. The measure could be used by service providers to develop appropriate tourism experiences, which impacts tourism development, particularly in rural areas.