Emad Masoud

Dr. Emad Masoud

orcid

Research Focus & Metrics

Academic Career Length

14Years (2013-Present)

(Calculated once Scilit publication data is synced: current year − year of first publication + 1)

Representative Publications

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15 April 2013 in International Journal of Marketing Studies
Verified
Journal Article
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EMEmad Masoud
Emad Masoud
This study aims to clarify the impact of functional competencies on the firm performance of the Jordanian pharmaceutical manufacturing companies, by using competencies framework (marketing competencies, research and development competencies, information system competencies, production competencies and human resources competencies). To address these issues, a field survey of 17 pharmaceutical manufacturing companies in Jordan was conducted with the use of structured questionnaires, data was gathered by sample consists of the Jordanian pharmaceutical manufacturing companies' managers. A total of 85 questionnaires were distributed to pharmaceutical manufacturing companies and 62 surveys were returned back at gross response rate of 72.94%. Various data analysis procedures were applied to test the hypothesis such as: descriptive statistics, simple regressions, and multiple regressions. Findings showed that there is a significant impact of the functional competencies on the firm performance, and explains (57.6%) of the variation in firm performance from the sample point view. Also, results showed that production competencies, research and development competencies, and marketing competencies have the most impact on the firm performance.

3 April 2025 in Quality Management Journal
Verified
Journal Article
Closed access
EMEmad Masoud
Emad Masoud
AAAlya Alahmed
Alya Alahmed
FAFatema Alsuwaidi
Fatema Alsuwaidi
SAShamma Alahmed
Shamma Alahmed

21 June 2022 in Asian Journal of Advanced Research and Reports
Verified
Journal Article
Closed access
PDF file
EMEmad Masoud
Emad Masoud
BABanoota M. Almazrouei
Banoota M. Almazrouei
AAAmeera A. Almazrouei
Ameera A. Almazrouei
MAMoath Awawdeh
Moath Awawdeh
Customer satisfaction is commonly used as an indicator to assess healthcare quality. Also, the client's perception of service quality is crucial in enhancing the healthcare customer experience. Therefore, this study aims to examine the effect of service quality on customers' satisfaction in Ghayathi medical centers. And exploring the moderating effect of customers' gender in the relationship between service quality and customers' satisfaction. The proposed measurement items for SERVPERF were tested using data collected from a sample of 410 customers in Ghayathi city. Descriptive statistics were used to determine the level of service quality provided by the medical centers, and multiple regression analysis, ANOVA, and T-test were used to test the research hypotheses. The findings indicate that the service quality of Ghayathi medical centers is perceived as satisfactory, and service quality significantly affects customer satisfaction. Service quality dimensions (Tangibility, Reliability, Assurance, Responsiveness, and Empathy) are statistically significant in influencing customer satisfaction; responsiveness has the greatest influence on customer satisfaction, followed by empathy. It also indicated that gender moderates the relation between service quality and customer satisfaction. In addition, the result also found that female customers have a higher level of satisfaction than male customers.


14 May 2026 in Strategic Business Research
Verified
Journal Article
Closed access
EMEmad Masoud
Emad Masoud
PKPranav Kumar
Pranav Kumar

23 June 2022 in Asian Journal of Advanced Research and Reports
Verified
Journal Article
Closed access
PDF file
AKAbeer Kassab
Abeer Kassab
EMEmad Masoud
Emad Masoud
Aims: This article describes a unifying conceptual framework to measure the impact of social media on the decision-making process of plastic surgery consumers. Methodology: A conceptual framework for the plastic surgery consumers was developed based on the work of (Blakey, 2011; Schwarz et al., 2013; and Roberts & Lilien, 1993), and a conceptual model was previously developed by Akar et al. (2015). Results: The conceptual framework consists of three components that can be considered in relationship to each other: Social Media, Social Influence Process, and Decision-Making. Although the availability of measures for each of these components varies, the framework can be used to examine the relationship between Social Media and the Decision-Making Process of Plastic Surgery Consumers in Jordan. Conclusion: A conceptual framework that illustrates the relationships between social media and the decision-making process is an essential step toward providing a scientific base for studying plastic surgery consumers in Jordan.