Type of the article: Research Article AbstractAmong marketing professionals, the use of Social Networking Sites (SNSs) as a platform for advertising is on the rise, despite ongoing concerns regarding credibility and trust in privacy related to advertising on these sites. Consequently, this study explored how customer perception factors, namely Perceived Interactivity, Advertising Avoidance, and Privacy, affect attitudes towards Facebook advertisements and how these perception factors moderate these attitudes. This research was conducted in Amman, Jordan, and data were collected from undergraduate students enrolled in the Digital Marketing program at Applied Science Private University (ASU) in 2024 using purposive sampling methods via Google Forms. This sample was chosen due to students’ high engagement with social media and their relevance as future marketing professionals, yielding 277 valid responses to be analyzed, and the hypotheses were tested using smart PLS through Structural Equation Modelling. The analysis revealed that Perceived Interactivity, Advertising Avoidance, and Privacy positively impacted attitudes towards Facebook advertisements, with coefficients and significance levels as follows: β = 0.122, t = 5.545, p < 0.003, β = 0.324, t = 2.643, p < 0.002, and β = 0.046, t = 3.833, p < 0.003, respectively. Moreover, credibility was identified as a moderating factor influencing the relationships among Perceived Interactivity, Advertising Avoidance, and Privacy, with significant results of β = 0.043, t = 3.909, p < 0.003, β = 0.055, t = 2.291, p < 0.004, and β = 0.072, t = 2.067, p < 0.001), respectively. This research provides advertising agencies with essential insights for effectively managing online advertising strategies.

This chapter examines marketing information systems (MKIS) crucial significance in tourism. Given the rapid changes in the tourism industry due to technological breakthroughs and evolving consumer behaviours, marketing professionals must prioritise efficiently using management information systems (MIS). This chapter thoroughly examines the basic principles of management information systems (MIS) and how they can be used to improve marketing tactics in the tourism industry. By thoroughly examining specific instances and current patterns within the field, the authors explore how management information systems (MIS) enhance decision-making procedures, customer relationship management, and overall marketing effectiveness in the ever-changing tourism business. The chapter includes background about marketing information systems and their influence on the tourism sector, the goals of adopting the MKIS for this sector, challenges and opportunities, and case studies.