Marco Platania

Prof. Marco Platania

University of Catania, Catania, Sicilia, Italy
orcid

Research Focus & Metrics

Academic Career Length

21Years (2006-Present)

(Calculated once Scilit publication data is synced: current year − year of first publication + 1)

Representative Publications

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1 October 2018 in Ecological Indicators
Verified
Journal Article
Closed access
MPMarco Platania
Marco Platania
MRMarcella Rizzo
Marcella Rizzo

1 May 2006 in British Food Journal
Verified
Journal Article
Closed access
PDF file
MPMarco Platania
Marco Platania
Donatella PriviteraDonatella Privitera
Donatella Privitera
Purpose – The paper sets out to analyse consumer preferences relating to a typical product, soppressata (a traditional Calabrian salted meat with PDO (Protected Designation of Origin) certification). Design/methodology/approach – A multivariate analysis technique (factor analysis) was used on a sample of consumers, identified by a specific market research survey. Identification of groups of homogenous purchasers, according to one or two variables, is the objective of the segmentation approach which breaks up the reference market into homogeneous subgroups as regards their expectations and purchasing behaviour. Factor analysis lends itself to this use, allowing the weight of each component extracted from the interviewee to be graded. Findings – Soppressata is a well-known product. The main reason for purchase is that it is very tasty. Consumers appreciated the traditional culture it represents. Originality/value – The possible strategies for quality and development offer new opportunities for producers as they relate to changes in consumer tastes and preferences. The variety of reasons that lead consumers to purchase the typical product oblige the researcher to abandon market analysis based on a “mass marketing” logic in favour of specific strategies.

1 December 2016 in Wine Economics and Policy
Verified
Journal Article
Open access
MPMarco Platania
Marco Platania
Silvia PlataniaSilvia Platania
Silvia Platania
GSGiuseppe Santisi
Giuseppe Santisi
The aim of this study is to discover the wine store variables that arouse the desire to purchase in the consumer. Wine is a complex product: its features are better able to be perceived and valued in a suitable sales environment. The store environment contains various stimuli that might be perceived by the customer׳s senses, and each stimulus offers many variable options. Mehrabian and Russell׳s framework specifies that individuals react to their environment along at least three dimensions: Pleasure, Arousal, and Dominance (PAD). Dismissing (avoidance) and approaching are the behavioral responses of the consumer to these dimensions. There were 130 responding participants in the store. The relationship between emotions stimulated in the store and behavioral responses, which was mediated by environmental stimuli, were central in the results

16 October 2018 in Sustainability
Verified
Journal Article
Open access
PDF file
HSHugues Séraphin
Hugues Séraphin
MPMarco Platania
Marco Platania
PSPaul Spencer
Paul Spencer
Giuseppe ModicaGiuseppe Modica
Giuseppe Modica
Tourism as an industry has many kinds of impacts on destinations and their communities. The presence of tourism could create the conditions for an economic development but in the same way produce negative effect (crowding out) and externalities (the Janus-face character). Between the different actors inside the tourist destination, there are the local community which could endure the pressure of tourism. In some cases, this pressure reduces the wellbeing of the residents. The present research paper focuses on how activities like events and tourism impact on community well-being. Winchester (England), a Special Interest Tourism and Event (SITE), is used as a case study. The data are collected using an on-line interview and they are elaborated using multivariate techniques and ordinal regression analysis. The results of the study reveal a close relation between the level of happiness of the local residents and their perception of the tourism industry and event development. Local residents in Winchester are perceiving the tourism industry and events rather positively as they believe it supports their culture and the local economy and job in particular. Our first overall conclusion is that there is a relationship between the residents’ happiness and tourism/event perception. Moreover, our findings support what claimed by several scholars that tourism specialisation improves the residents quality of life (QOL). The present study has not shown the direction of the influence but according to previous research it is the level of happiness of the local residents that determines their perception of the tourism industry and event development and not the other way around. The second finding of the study reveals that SITE destinations have a high potential in terms of contributing to the local residents’ happiness and subsequently visitors. Our third and final conclusion is that, when the benefits of tourism and events are higher than the cost, local residents and are likely to be supportive of the activity.

12 May 2011 in BMC Public Health
Verified
Journal Article
Open access
PDF file
MCMaria Anna Coniglio
Maria Anna Coniglio
MPMarco Platania
Marco Platania
Donatella PriviteraDonatella Privitera
Donatella Privitera
GGGiuseppe Giammanco
Giuseppe Giammanco
SPSarina Pignato
Sarina Pignato
Since a long time, Italy has maintained a dual system to administer childhood immunisations, that is a certain number of mandatory vaccinations and a number of recommended vaccinations. The study aimed to explore the issues surrounding parental acceptance or non-acceptance of the recommended vaccinations for children.

27 April 2024 in Sustainability
Verified
Journal Article
Open access
PDF file
GRGiovanni Ruggieri
Giovanni Ruggieri
MPMarco Platania
Marco Platania
Tourism seasonality as a tourist demand concentration in specific seasons is still a big challenge for Mediterranean islands’ tourism policies. Overtourism occurs during high tourist seasons, and undertourism occurs during low tourist seasons, creating undesirable economic, social, and environmental effects on sustainability. However, the imbalance of tourism demand, specifically in fragile territories such as islands, needs specific policies based on scientific evidence. This article examines tourism seasonality dynamics in the Mediterranean islands, thoroughly analysing tourist overnights on island destinations. The adopted methodology uses a set of statistical indicators, such as peak factor intensity, calculated in a time series analysis from 2008 to 2018. The results of this article allow us to understand the importance for the Mediterranean islands to plan a resilient, sustainable, and harmonious tourism policy, using strategies to contain seasonal peaks and creating new tourist demand in the low season months.