The Kampung Unggul Balitbangtan (KUB) chicken is new superior native chicken released by the Indonesian Ministry of Agriculture that has been developed in various regions across the country, including Central Java. The purpose of this study was to look at how KUB chicken development is performing at the farmer level in Central Java Province. A survey was used to conduct the research from February to March 2022. Semi-structured questionnaires were used and distributed to interview 30 KUB chicken farmers who were scattered in 6 districts, i.e. Semarang, Karanganyar, Brebes, Tegal, Kudus, and Kota Salatiga. The information gathered includes the farmer’s occupation, experience, and purpose for raising, population distribution, male to female ratio, feed, and product sales. Data were tabulated and descriptively analyzed. The findings revealed that civil servants (41%) dominated KUB chicken keepers, followed by breeders (34%), and housewives (10%). They have 1–2 years of experience raising chickens, depending on when the KUB chicken program was introduced in Central Java. Chicken were raised for dual purpose (60%), fattening (23%), and breeding (13%) with sex ratio: 1 rooster for 5 hens. The feed used were the mixed feed (34%), commercial feed (23%), and fermented feed (20%). Prices for KUB chicken products vary greatly, with non-hatching eggs costing IDR 2,000–3,500, day old chick (DOC) costing IDR 6,000–9,000, per kg live weight costing IDR 37,000–50,000, pullets costing IDR 90,000–100,000, and cockerels costing IDR 110,000–125,000. In conclusion, KUB chicken is beneficial to farmers, they employ strategies to boost efficiency, but somehow the product selling price varies.