This study explores the impact of marketing interventions on visual attention to private-label products through a pre/post-experimental design with mobile eye-tracking (VPS19 glasses, 60 Hz) using a combination of quantitative and qualitative methods. Participants in the study attended two shopping sessions, a base line session and a session where they were exposed to information regarding the private-label brand. Velocity threshold algorithms processed eye movement data; interest scores based upon gaze behavior were created, along with synchronized video evaluation. No statistical differences were found in total engagement levels or visit times between conditions; however, there were large changes in spatial interaction patterns. After being exposed to the private-label brand information, visual attention to private-label product zones increased from 14% to 57 %, dwell time increased to 42 % and revisit rates reached 28 %. Therefore, these results clearly demonstrate that informational marketing has a positive effect on increasing both visual attention and engagement with private-label products without decreasing established product zones. These results provide evidence of how informational marketing can positively influence visual engagement with private-label products, assist retailers in making decisions regarding store layouts and communications strategies and provide empirical support for utilizing targeted informational interventions to promote visibility and consumer interest.

The continuous dispute among green solutions that create a green future and solutions that have negative environmental repercussions will shape modern society’s future. Urban agglomerations contain a large portion of Europe’s population. Over 70% of the world’s emissions come from cities, primarily from transportation, building development, and maintenance. Rapid urbanization is expected to add almost 1.2 billion people to cities in Asia by 2050, as well as other continents in more developed regions like Europe and Africa, according to the World Economic Forum. Particularly in places where infrastructure and people have not established a sustainable framework, the effects of climate change are becoming more noticeable. In this article, we will show the greatest models for smart cities and urban sustainability. These solutions, which function well in specific areas, can serve as a model for the construction of new smart cities for smart cities and urban sustainability through comparative analysis. These solutions, which function well in specific areas, can serve as a model for the construction of new smart cities. The comparison analysis reveals significant distinctions in structures, urban regulations, and cooperation for carrying out sustainable projects. Some solutions may serve as models for other regions, disregarding the continent.

Digital innovation platforms are increasingly supporting organizational innovation processes and cooperation between companies and academia. Enterprise-oriented solutions and open and participatory platforms continue to differ considerably, despite the emphasis in the literature on their potential to integrate stakeholders, resources and information. Focusing on the interaction between academia and the private sector, this research analyzes the differences between digital innovation platforms in terms of functionality, governance and openness to collaboration between organizations. Six well-known digital innovation platforms were used for qualitative multi-criteria comparative analysis, using functional, technological and collaborative characteristics. The research analyzes theories on governance maturity, standards alignment and academic integration, in addition to research concerns on internal process orientation and external collaboration. The results show a clear difference between systems that emphasize accessibility and external involvement and those that focus more on structured internal innovation processes. Even though many platforms have complex technological capabilities, they are still underutilized to support long-term academic collaboration. In addition to highlighting the limitations of current platforms, this study proposes important design options for future digital solutions that can effectively support collaboration between academia and the private sector.