Yongfeng Zhang

Dr. Yongfeng Zhang

Department of Computer Science, Rutgers, The State University of New Jersey, New Brunswick, New Jersey, USA
orcid

Research Focus & Metrics

Academic Career Length

9Years (2018-Present)

(Calculated once Scilit publication data is synced: current year − year of first publication + 1)

Representative Publications

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11 March 2020 in Foundations and Trends® in Information Retrieval
Verified
Journal Article
Open access
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Yongfeng ZhangYongfeng Zhang
Yongfeng Zhang
XCXu Chen
Xu Chen
Explainable recommendation attempts to develop models that generate not only high-quality recommendations but also intuitive explanations. The explanations may either be post-hoc or directly come from an explainable model (also called interpretable or transparent model in some contexts). Explainable recommendation tries to address the problem of why: by providing explanations to users or system designers, it helps humans to understand why certain items are recommended by the algorithm, where the human can either be users or system designers. Explainable recommendation helpsendation systems. It also facilitates system design to improve the transparency, persuasiveness, effectiveness, trustworthiness, and satisfaction of recommers for better system debugging. In recent years, a large number of explainable recommendation approaches – especially model-based methods – have been proposed and applied in real-world systems. In this survey, we provide a comprehensive review for the explainable recommendation research. We first highlight the position of explainable recommendation in recommender system research by categorizing recommendation problems into the 5W, i.e., what, when, who, where, and why. We then conduct a comprehensive survey of explainable recommendation on three perspectives: 1) We provide a chronological research timeline of explainable recommendation, including user study approaches in the early years and more recent model-based approaches. 2) We provide a two-dimensional taxonomy to classify existing explainable recommendation research: one dimension is the information source (or display style) of the explanations, and the other dimension is the algorithmic mechanism to generate explainable recommendations. 3) We summarize how explainable recommendation applies to different recommendation tasks, such as product recommendation, social recommendation, and POI recommendation. We also devote a section to discuss the explanation perspectives in broader IR and AI/ML research. We end the survey by discussing potential future directions to promote the explainable recommendation research area and beyond.

13 September 2018 in Algorithms
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Journal Article
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QAQingyao Ai
Qingyao Ai
VAVahid Azizi
Vahid Azizi
XCXu Chen
Xu Chen
Yongfeng ZhangYongfeng Zhang
Yongfeng Zhang
Providing model-generated explanations in recommender systems is important to user experience. State-of-the-art recommendation algorithms—especially the collaborative filtering (CF)- based approaches with shallow or deep models—usually work with various unstructured information sources for recommendation, such as textual reviews, visual images, and various implicit or explicit feedbacks. Though structured knowledge bases were considered in content-based approaches, they have been largely ignored recently due to the availability of vast amounts of data and the learning power of many complex models. However, structured knowledge bases exhibit unique advantages in personalized recommendation systems. When the explicit knowledge about users and items is considered for recommendation, the system could provide highly customized recommendations based on users’ historical behaviors and the knowledge is helpful for providing informed explanations regarding the recommended items. A great challenge for using knowledge bases for recommendation is how to integrate large-scale structured and unstructured data, while taking advantage of collaborative filtering for highly accurate performance. Recent achievements in knowledge-base embedding (KBE) sheds light on this problem, which makes it possible to learn user and item representations while preserving the structure of their relationship with external knowledge for explanation. In this work, we propose to explain knowledge-base embeddings for explainable recommendation. Specifically, we propose a knowledge-base representation learning framework to embed heterogeneous entities for recommendation, and based on the embedded knowledge base, a soft matching algorithm is proposed to generate personalized explanations for the recommended items. Experimental results on real-world e-commerce datasets verified the superior recommendation performance and the explainability power of our approach compared with state-of-the-art baselines.

23 March 2023 in ACM Transactions on Information Systems
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Journal Article
Open access
LLLei Li
Lei Li
Yongfeng ZhangYongfeng Zhang
Yongfeng Zhang
LCLi Chen
Li Chen
Providing user-understandable explanations to justify recommendations could help users better understand the recommended items, increase the system’s ease of use, and gain users’ trust. A typical approach to realize it is natural language generation. However, previous works mostly adopt recurrent neural networks to meet the ends, leaving the potentially more effective pre-trained Transformer models under-explored. In fact, user and item IDs, as important identifiers in recommender systems, are inherently in different semantic space as words that pre-trained models were already trained on. Thus, how to effectively fuse IDs into such models becomes a critical issue. Inspired by recent advancement in prompt learning, we come up with two solutions: find alternative words to represent IDs (called discrete prompt learning) and directly input ID vectors to a pre-trained model (termed continuous prompt learning). In the latter case, ID vectors are randomly initialized but the model is trained in advance on large corpora, so they are actually in different learning stages. To bridge the gap, we further propose two training strategies: sequential tuning and recommendation as regularization. Extensive experiments show that our continuous prompt learning approach equipped with the training strategies consistently outperforms strong baselines on three datasets of explainable recommendation.

1 January 2024
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Conference Paper
Open access
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MJMingyu Jin
Mingyu Jin
QYQinkai Yu
Qinkai Yu
DSDong Shu
Dong Shu
HZHaiyan Zhao
Haiyan Zhao
WHWenyue Hua
Wenyue Hua
MDMengnan Du
Mengnan Du
Mingyu Jin, Qinkai Yu, Dong Shu, Haiyan Zhao, Wenyue Hua, Yanda Meng, Yongfeng Zhang, Mengnan Du. Findings of the Association for Computational Linguistics ACL 2024. 2024.

21 October 2023
Verified
Conference Paper
Open access
LLLei Li
Lei Li
Yongfeng ZhangYongfeng Zhang
Yongfeng Zhang
LCLi Chen
Li Chen
Large language models (LLM) have manifested unparalleled modeling capability on various tasks, e.g., multi-step reasoning, but the input to these models is mostly limited to plain text, which could be very long and contain noisy information. Long text could take long time to process, and thus may not be efficient enough for recommender systems that require immediate response. In LLM-based recommendation models, user and item IDs are usually filled in a template (i.e., discrete prompt) to allow the models to understand a given task, but the models usually need extensive fine-tuning to bridge the user/item IDs and the template words and to unleash the power of LLM for recommendation. To address the problems, we propose to distill the discrete prompt for a specific task to a set of continuous prompt vectors so as to bridge IDs and words and to reduce the inference time. We also design a training strategy with an attempt to improve the efficiency of training these models. Experimental results on three real-world datasets demonstrate the effectiveness of our PrOmpt Distillation (POD) approach on both sequential recommendation and top-N recommendation tasks. Although the training efficiency can be significantly improved, the improvement of inference efficiency is limited. This finding may inspire researchers in the community to further improve the inference efficiency of LLM-based recommendation models.

27 November 2024 in ACM Transactions on Recommender Systems
Verified
Journal Article
Open access
YGYingqiang Ge
Yingqiang Ge
SLShuchang Liu
Shuchang Liu
ZFZuohui Fu
Zuohui Fu
JTJuntao Tan
Juntao Tan
ZLZelong Li
Zelong Li
Yongfeng ZhangYongfeng Zhang
Yongfeng Zhang
Recommender systems (RS), serving at the forefront of Human-centered AI, are widely deployed in almost every corner of the web and facilitate the human decision-making process. However, despite their enormous capabilities and potential, RS may also lead to undesired effects on users, items, producers, platforms, or even the society at large, such as compromised user trust due to non-transparency, unfair treatment of different consumers, or producers, privacy concerns due to extensive use of user’s private data for personalization, just to name a few. All of these create an urgent need for Trustworthy Recommender Systems (TRS) so as to mitigate or avoid such adverse impacts and risks. In this survey, we will introduce techniques related to trustworthy recommendation, including but not limited to explainable recommendation, fairness in recommendation, privacy-aware recommendation, robustness in recommendation, user-controllable recommendation, as well as the relationship between these different perspectives in terms of trustworthy recommendation. Through this survey, we hope to deliver readers with a comprehensive view of the research area and raise attention to the community about the importance, existing research achievements, and future research directions on trustworthy recommendation.